The Psychology of Color in Marketing
Have you ever visited a website and immediately felt like something just “clicked” with you? Well, it’s entirely possible that magic came from the simplest of sources: the colors....... More »
Personal Branding for Financial Advisors: Why It Matters
For financial advisors, trust is everything. Your clients need to know that you can steer them (and their money) in the right direction. But that trust doesn’t come from...... More »
Wealth Management Branding: How to Craft a Distinctive Identity
The wealth management landscape is competitive, to say the least. The market is saturated with businesses just like yours, all vying for a lucrative but relatively limited client pool....... More »
How to Make Your Small Business Website Easier to Read
Are you looking for a quick way to lose customers to your competitor? Just build a shoddy small business website! Some 89% of consumers shop with a direct competitor after...... More »
How to Build Strong Customer Relationships
A small business without customers is like a car without an engine: You can have one without the other, but you won’t get very far. As a small business...... More »
Does Small Business Product Packaging Really Make a Difference?
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
What Is Your Small Business’s Unique Selling Proposition (USP)?
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »
6 Dos and Don’ts for the Perfect Business Card
One would think that the business card would have been among the first casualties of an increasingly paperless world. One would be wrong. Despite all odds, business cards are...... More »
What Can Your Small Business Get From Conferences and Trade Shows?
In the corporate world, it seems like everyone is always jetting off to conferences and trade shows. They stay in swanky hotels, expense their steak and lobster dinners and...... More »
Brand Yourself: Designing Your Small Business Website
What does your website say about your small business? We’re not talking about the obvious stuff, such as hours, contact information and locations. (You should include those things; otherwise,...... More »