The Best of Mischa Communications’ Small Business Blogs

We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way.

Some of you have been on this wild ride with us from the very beginning, and we’ve steadily collected fans and followers ever since. But because small business owners are a notoriously busy lot, chances are you’ve probably missed a blog or 50 along the way. And if so, you’ve missed a lot of important advice covering several pivotal aspects of entrepreneurship, including advertising, promotion, branding and more.

If you don’t have time to crawl through a blog archive more than five years deep, you’re in luck. We’re rounding up our best blog posts right here!

  • Practicing What We Preach (March 2013): Mischa Communications launched in 2011 with a website that was … less than awesome. (In our defense, we were a bit busy with the whole launching-a-business thing.) Practicing What We Preach is our first blog, and we used it to talk about how we got here, as well as where can take you and your small business.
  • A Guide to Advertising Laws for Small Businesses (December 2013): Advertising may have a reputation for being “sexy,” but it’s not all fun and games — there are plenty of rules, too. Break them, and you’ll get a decidedly unfriendly visit from an FTC representative armed with scary paperwork and hefty fines. A Guide to Advertising Laws for Small Businesses will keep you on the FTC’s good side — which is the only side you want to be on!
  • 7 Tips to Promote Your Small Business in 60 Seconds or Less (March 2014): Have a minute? Use it to show your small business some love. These tips are quick, easy and tailored specifically to small businesses just like yours!
  • 4 Personal Branding Tips for Small Business Owners (October 2014): Your small business has a brand, and so do you. Does your personal brand make the killer first impression that it should?
  • The Event Series (July/August 2015): In late summer of 2015, we went a little event-crazy and published a five-part series on how to make small business events shine big. Learn how to deal with the devil in the details, set up your event space, boost your attendance, sway your guests with awesome swag and give a stellar speech no one will ever forget!
  • When Should Your Small Business Pay for Advertising? (December 2015): Small businesses generally have small budgets, and when it comes to advertising, it can be hard to decide where to throw your hard-earned marketing money. This post helps you determine when you should pay to play.
  • Does Your Small Business Marketing Strategy Need to Lose Some Weight? (June 2016): Yes, there is such a thing as “too much” of a good thing — even when it comes to marketing. If you’re binging on every campaign, it might be time to get back to basics and go on an advertising diet.
  • 4 Small Business Marketing Red Flags (September 2016): Not all marketing agencies are created the same. Some are good, some are great and some are neither of those things. We’re not ones to badmouth the competition, but if you notice any of these red flags with your current marketing firm, it’s time to abort the mission and do some serious recalculating!
  • Small Business Snafus: How to Deal with Angry Customers (January 2017): No matter how well you run your small business, you’re bound to cross paths with an angry customer once in a while. This post gives you some tried-and-true ways to placate them and diffuse the situation before it explodes in your face.
  • Mixed Mediums: 4 Kinds of Content Your Small Business Should Try (November 2017): Content is the difference between advertising and marketing — but all blog posts and no infographics, e-books, whitepapers or podcasts make small business owners very dull indeed. It’s time to branch out into different types of content!
  • Give Your Small Business Content a New Lease on Life (March 2018): The bad news: Creating content is hard. The good news: You may be creating more content than you really need. Repurposing content gives you a break when you need one while still providing your audience with something that feels fresh. (Pro tip: This post you’re reading right now is a prime example of repurposing — we are literally writing about things we’ve already written. And since you’re still reading, we must be doing something right!)

Looking for More “Required Reading”?

We’ve just shared 15 of our favorite blog posts from the past five years, but there’s plenty more where those came from. Not sure where to find exactly what you’re looking for? Get in touch and let us direct you straight to the Mischa Communications blog that will transform your small business.