Marketers: Is Your Business’s Site Optimized for Mobile?
We’ll just come right out and say it: If your business’s website isn’t optimized for mobile, it needs to be — immediately. Seventy percent of internet traffic originates from...... More »
A/B Testing: Why Every Business Marketer Should Use It
A/B testing (sometimes called split testing) is probably the simplest marketing experiment in existence. All it involves is showing half of your audience one thing and the other half...... More »
7 Effective Forms of Offline Marketing
Offline marketing might not be the hot trend in getting your company seen. But it’s still relevant. By now, we all know the benefits of digital marketing. It’s a...... More »
8 Tips for Optimizing Your Email Marketing
When it comes to return on investment (ROI), you can’t beat email marketing. For every dollar you spend, you’ll get $36 back. Add that to the fact that email...... More »
Data Cleaning: A Vital Chore for Business Marketers
When was the last time you cleaned your data? If we had to wager a guess, your response probably lies somewhere between “never” and “huh?” Data cleaning isn’t high...... More »
Marketing Tips for Business-to-Consumer (B2C) Companies
Business-to-consumer (B2C) companies are what most people think of when they think of your average business. They’re not the only type of business, of course. Business-to-government (B2G) firms, for...... More »
How to Experiment With Your Marketing Strategies
In the words of science fiction author Ray Bradbury, “Life is trying things to see if they work.” And the same can be said for business marketing, where experimenting...... More »
Business Marketing 101: Can Blog Posts Really Bring in Customers?
If we told you there was a way you could increase your small business’s return on investment (ROI) 13-fold, would you be willing to try it? For all who...... More »
Business Marketing 101: How Does Email Marketing Work?
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
Does Your Small Business Need a Regular Newsletter?
There’s a reason email marketing is so popular among small business owners: It works. According to Hubspot, each dollar spent on email marketing will net you a staggering $42...... More »