8 Tips for Optimizing Your Email Marketing
When it comes to return on investment (ROI), you can’t beat email marketing. For every dollar you spend, you’ll get $36 back. Add that to the fact that email...... More »
Data Cleaning: A Vital Chore for Business Marketers
When was the last time you cleaned your data? If we had to wager a guess, your response probably lies somewhere between “never” and “huh?” Data cleaning isn’t high...... More »
Marketing Tips for Business-to-Consumer (B2C) Companies
Business-to-consumer (B2C) companies are what most people think of when they think of your average business. They’re not the only type of business, of course. Business-to-government (B2G) firms, for...... More »
How to Experiment With Your Marketing Strategies
In the words of science fiction author Ray Bradbury, “Life is trying things to see if they work.” And the same can be said for business marketing, where experimenting...... More »
Business Marketing 101: Can Blog Posts Really Bring in Customers?
If we told you there was a way you could increase your small business’s return on investment (ROI) 13-fold, would you be willing to try it? For all who...... More »
Business Marketing 101: How Does Email Marketing Work?
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
Does Your Small Business Need a Regular Newsletter?
There’s a reason email marketing is so popular among small business owners: It works. According to Hubspot, each dollar spent on email marketing will net you a staggering $42...... More »
The Funniest Marketing Campaigns of 2021
Another year has almost come and gone, which means it’s time to look back on some of our favorite marketing campaigns of 2021. There were some good ones this...... More »
What Is Acquisition Marketing?
There’s one thing all small businesses need, no matter what they sell: customers. But finding them is often easier said than done. Enter acquisition marketing, which is just a...... More »
Pros and Cons of LinkedIn Marketing
Social media recently delivered one heckuva scare when Facebook and its various subsidies (such as Instagram and WhatsApp) went dark for a good portion of a day. As Zuckerberg...... More »