3 Technology Trends That Will Help Grow Your Small Business in 2019

22 Jan

3 Technology Trends That Will Help Grow Your Small Business in 2019

As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According to a recent survey by CDW, a tech solutions provider for businesses, 73% of respondents are already using the cloud in some capacity. That doesn’t just mean email, but also storage and web hosting. As more intelligent...

06 Nov

Holiday Season 101 for Non-Retail Small Businesses

If your small business doesn’t fit neatly into the “retail” category, your holiday season might seem more “ho-hum” than “ho ho ho!” Children don’t climb up on Santa’s lap begging for a new HVAC system, and very few newlyweds sit around the tree Christmas morning, gushing over his and her tune-ups at the local mechanic. But just because you don’t offer a high-demand holiday product...

05 Jun

The Anatomy of a High-Converting Small Business Email

High-converting emails aren't some pie-in-the-sky dream. While they're difficult, they're doable as long as you're working within the right set of guidelines. Are you looking for a sky-high ROI? Would you like to see each dollar you spend on marketing earn you $38 in return? Do you want a strategy that will get you 40 times more new customers than Facebook or Twitter? A single...

23 Jan

5 Small Business Marketing Blunders

Breaking news: No small business is perfect. Despite your best attempts, you are going to make some mistakes, miss some marks and (probably) bash your head against the wall a time or two out of sheer frustration. While it’s true that we all make mistakes, it’s equally true that identifying common blunders in advance makes them easier to avoid. Stay away from these small business...

17 Apr

Small Business Conversion Conundrums

In e-marketing, the almighty conversion is king. Getting customers to your website is great and all, but it’s worthless if you can get them to do what you want once they’re there. So how does a small business generate the conversions it needs to get the biggest bang for its marketing buck? The first step is to understand conversions, why they’re important, and how to...

05 Apr

3 Clichés that Work for Small Business E-Marketing

We know how tough it can be for a small business to get its message out to customers. And the world’s greatest ideas, products, or services are completely useless if no one knows they exist. E-marketing can solve this problem, but only if you can convince the masses to open your emails. We’ve seen small business e-marketing done the wrong way. We’ve seen it done...