Will It Pay to Hire a Small Business Marketing Agency in 2021?
We’re finally at the tail end of 2020, which means that instead of wondering which level of Jumanji we’re currently on, we can start looking forward to 2021. As...... More »
Small Business Websites: Contact Us and About Us Pages
These days, anyone from tech-illiterate octogenarians to literal children can create a website. Programs such as Wix and Squarespace hold your hand through the entire process, allowing you to...... More »
Should You Use PDFs on Your Small Business Website?
When it comes to using PDFs on your small business website, there are two schools of thought: “absolutely” and “no, never.” Proponents say PDFs make it easier to disseminate...... More »
How to Make Your Small Business Website’s Homepage Shine
Pop quiz: How long does it take the average person to form an opinion about your website? Fifteen seconds? Ten? Three? Try 50 … milliseconds. You read that right....... More »
What a Great Small Business Landing Page Should Have
The landing page is a crucial tool in increasing conversions for your small business website. While blog posts, About Us and FAQ pages serve a variety of purposes, a...... More »
5 Call-to-Action (CTA) Examples You Can’t Resist
No marketing missive, no matter how big or small, is complete without some kind of call to action (henceforth known as a CTA). This is your end game —...... More »
What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
How to Build Strong Customer Relationships
A small business without customers is like a car without an engine: You can have one without the other, but you won’t get very far. As a small business...... More »
Content Marketing Tools to Bring Your Small Business Story to Life
It’s possible to pound in a nail with an outdated copy of the Yellow Pages, but it’s easier to use a hammer. There’s nothing preventing you from cutting the...... More »
7 Instagram Marketing Tips for Small Business
Way, way back in a much, much simpler time, we posted a blog describing a few Instagram marketing tips and touting the benefits of the image-based social media platform....... More »