Fall Is on the Horizon: How to Tailor Your Marketing Efforts
The big yellow school buses are back on the road, football is back on television, and pumpkin spice is back on the menu at your favorite coffee shop. This...... More »
Maximizing Brand Loyalty: Strategies for Long-Term Customer Retention
In marketing, we talk a lot about customer acquisition. You’d be hard pressed to find a business who admits that they don’t need more paying patrons. But customer retention...... More »
How Do I List My Business on Google Maps?
If you have a brick-and-mortar location, Google Maps is about to become your new BFF. But first, you need to introduce yourself. Businesses don’t just appear randomly on Google...... More »
The Future of Digital Marketing: Trends to Watch … And Be Wary Of
Digital marketing might be many things, but static is not one of them. Think of where we were just 10 years ago. The average internet connection was 8.6 Mbps...... More »
Should Your Business Use TikTok?
We’re all thinking it! Should my business be on TikTok? The not-so-simple answer is: maybe. Despite common misconceptions, TikTok is not just a platform for Gen Z or content...... More »
The Power of Personalization: How Tailoring Your Marketing Boosts Engagement
Do you want to turn one-time customers into forever customers? If yes, you’ll want to add one spice to your business marketing efforts: Personalization. As humans, we all want...... More »
Be Everywhere With Multichannel Marketing
The basic premise of multichannel marketing is incredibly simple: The more channels you use to market your products and services, the more people you’ll reach. Sally hasn’t opened an...... More »
How to Spruce Up Your Email Marketing Sequence
A customer signs up for your email list, requests a free trial or demo, or abandons an item in their shopping cart. Obviously, you need to reach out to...... More »
Does Affiliate Marketing Make Sense for Your Financial Firm?
If you want to win at affiliate marketing, you have to work well with others. In a nutshell, affiliate marketing is the process of partnering with someone else to...... More »
9 Outstanding Marketing Ideas for 2023
The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has...... More »