9 Outstanding Marketing Ideas for 2023

marketing ideas 2023

The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has begun. You could spend it with the TV remote glued to your hand and a lap full of sugar cookie crumbs — or you could spend it brainstorming some 2023 marketing ideas.

But you don’t have to brainstorm alone. Here are some of our favorite marketing ideas to help you get started.

Top Marketing Ideas for 2023

Host a Virtual Event

It’s difficult to get all of your fans and followers under one roof. But getting them all to log in at once is a bit easier. Consider hosting a virtual event like a live Q&A, webinar, or product launch.

Get to Know Your Target Audience

If you’re not marketing to the right people, are you really even marketing at all? Getting to know your target audience helps you develop your voice, find higher-quality leads and better meet the needs of the people you actually serve.

Create a Solid Value Proposition

Every business has competition. A strong value proposition is what sets you apart from others who sell the same products and services you’re selling. Start with a clear, concise sentence, show how you can solve your audience’s problems and close with a clear benefit. It’s just that simple!

Give Offline Marketing a Shot

Offline marketing doesn’t get the same love as its online counterpart, but it’s not dead — not by a longshot. Things like direct mail, print advertising or leaving your office and meeting actual, real-life people face-to-face still have their place in the world.

Go Visual

Blogs with images get 650% more engagements than those without. Marketers who use videos increase their revenue 49% faster than those who don’t. If that doesn’t convince you to give visual marketing a shot, we don’t know what will.

Dig Into Demographics

You can’t market the same way to everyone. Your sales pitch to a 60-year-old married grandmother of three is probably going to be very different than the one you make to a 19-year-old single guy. Demographics tell you what you need to know about things like age, occupation, education, income level, etc., so you can make better marketing decisions.

Start a Referral Program

More than 90% of people trust what their friends and family say about a business. And people who are referred to a business by someone they trust are four times more likely to make a purchase. A referral program is relatively easy to set up, simple to track and yields great results. Try one for yourself in 2023!

Try Co-Marketing

Co-marketing happens when two or more businesses join forces to share their audiences and advertising costs and work together to develop new products, services and promotions. Two (or more) heads are usually better than one and it’s nice to have someone in your corner to help you navigate the ups and downs of business ownership.

Use a Social Media Calendar

It’s important for any business to post consistently on social media. But sometimes, consistency goes out the window. A social media calendar helps you lay out your posts on a daily, weekly and monthly basis — and even allows you to schedule them ahead of time, ensuring nothing is overlooked.

What Will You Try in 2023?

A new year is the perfect time to try new things. Whether you adopt some of our ideas or take the initiative to create a list like this for yourself, we’re rooting for your success in 2023!

Mischa Communications is your one-stop-shop for all your marketing needs. Let us know what we can do for your business!