We’re halfway through 2020, and so far, the year has been an unqualified disaster. International tensions. Race riots. Murder hornets. Every month seems to bring a new horror, and...... More »
How many marketing emails do you get each day? How many do you open? How many do you act upon? If you’re like most people, the number of marketing...... More »
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »
Funnels are useful things. They keep you from spilling motor oil or transmission fluid all over the engine of your car. They’re helpful in kitchens and science labs alike....... More »
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
According to the Small Business Administration, most businesses with less than $5 million in sales allot roughly 6% to 8% of their bottom line for marketing costs. While that...... More »
If you haven’t experimented with Facebook Live yet, now is the time. According to Facebook, one in five videos posted on the social media platform is a live broadcast....... More »
The occasional promotion is commonplace for most small businesses. Done correctly, small business promotions can bring in new customers, keep existing customers loyal and create warm, fuzzy feelings between...... More »