7 Instagram Marketing Tips for Small Business
Way, way back in a much, much simpler time, we posted a blog describing a few Instagram marketing tips and touting the benefits of the image-based social media platform....... More »
How to Market (And How NOT to Market) in the COVID-19 Era
We’re halfway through 2020, and so far, the year has been an unqualified disaster. International tensions. Race riots. Murder hornets. Every month seems to bring a new horror, and...... More »
How to Create Email Marketing Sequences for Your Small Business
How many marketing emails do you get each day? How many do you open? How many do you act upon? If you’re like most people, the number of marketing...... More »
Out of Ideas for Small Business Blog Posts? Mine Your Existing Content for Inspiration
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »
Small Business SEO: What Is “Search Intent” and How Does It Help Increase Sales?
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »
Small Business Sales Funnels: A Step-by-Step Guide
Funnels are useful things. They keep you from spilling motor oil or transmission fluid all over the engine of your car. They’re helpful in kitchens and science labs alike....... More »
How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Does Small Business Product Packaging Really Make a Difference?
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
5 Ways to Market Your Small Business on a Tight Budget
According to the Small Business Administration, most businesses with less than $5 million in sales allot roughly 6% to 8% of their bottom line for marketing costs. While that...... More »
7 Ways Your Small Business Should Be Using Facebook Live
If you haven’t experimented with Facebook Live yet, now is the time. According to Facebook, one in five videos posted on the social media platform is a live broadcast....... More »