How to Build Your Email Marketing List
It’s no secret that email gives you the biggest bang for your marketing buck. It’s free to send, it’s used by more than half of the world, and it...... More »
How to Network With Other Local Businesses
Could your business use some new friends? Networking with other local businesses can provide some significant benefits. You can bounce ideas off of one another, get the scoop on...... More »
Should Your Business Warm Up to Cold Email Marketing?
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »
Audience Segmentation: Build a Stronger Customer Connection
Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »
How Demographic Data Can Boost Your Business Marketing Efforts
Turn on network television any given Tuesday afternoon and, in between reruns of Matlock and Magnum, P.I., you’ll see commercials for life insurance and arthritis medications. Turn on that...... More »
7 Effective Forms of Offline Marketing
Offline marketing might not be the hot trend in getting your company seen. But it’s still relevant. By now, we all know the benefits of digital marketing. It’s a...... More »
Data Cleaning: A Vital Chore for Business Marketers
When was the last time you cleaned your data? If we had to wager a guess, your response probably lies somewhere between “never” and “huh?” Data cleaning isn’t high...... More »
Marketing Tips for Business-to-Consumer (B2C) Companies
Business-to-consumer (B2C) companies are what most people think of when they think of your average business. They’re not the only type of business, of course. Business-to-government (B2G) firms, for...... More »
When Are Infographics Right for Your Business?
Would you like your next piece of content to get 30 times more views and up to 650% more engagement? Try creating an infographic. Infographics are a mixture of...... More »
How to Make Your Business Podcast Shine
The world has gone digital. The problem is that most small business owners believe that “digital” begins and ends at websites, social media pages and email marketing. Wrong. There...... More »