Is Google AMP Right for Your Small Business?

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16 Oct

Is Google AMP Right for Your Small Business?

Google says that more than half of us will ditch a mobile site if it takes longer than three seconds to load. For small businesses, that’s a big problem. So Google decided to level the playing field a bit by introducing Accelerated Mobile Pages -- AMP for short. AMP pages load up to 85% faster than regular, non-AMP pages, presumably satisfying your audience’s need for...

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10 Oct

How to Use UTM Parameters to Measure Your ROI

If we asked you how much money your small business made last month, you’d be able to tell us. If we asked you how much one particular campaign made you last month, however, you might have to do some digging. And if we asked you to analyze the success of one campaign versus another, you’d probably just fix us with a blank stare and point...

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02 Oct

Dynamic Search Ads: Say Goodbye to Keyword Management!

This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as well! Keywords are the first things you learn about when you start implementing SEO, and especially when you decide to launch AdWords campaigns. Which is why it’s almost inconceivable that Google would have a program that...

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25 Sep

AdWords Extensions: The Key to Small Business Success

This is part two of a three-part series on using AdWords to maximize your small business advertising campaigns. If you missed part one, click here. Check back next Monday for the final installment. Google AdWords is advertising at its finest -- but like all advertising, it can get a bit competitive. To be successful, you have to stay on top of your campaign, outdo your...

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18 Sep

Getting Started With Google AdWords: A Small Business Guide

This is part one of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Check back each Monday for a new installment. When your free marketing ventures aren’t quite cutting it (or cutting it so well that you have advertising cash burning a hole in your pocket), sometimes it makes sense to “pay to play” -- and there are few better ways to...

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11 Sep

How Much Content Should Your Small Business Post? Hint: It’s Tricky!

We’ve given you the 411 on content. We’ve told you what you should post, how to make it better and even what to do when it’s not getting the traffic it deserves. But we’ve never told you exactly how much content you should post. We’re not going to do that now, either -- because there is no universal magic number. And if there was, it...

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05 Sep

Your Small Business Customers Need Facebook Groups. Here’s Why.

You probably already have a Facebook page for your small business. (If not, we need to talk!) And because that Facebook page is super successful, gets a ton of engagement and is always filled with amazing content, you don’t see any reason to expand into Facebook groups. After all -- if it ain’t broke, don’t fix it. Except Facebook groups offer a different level of...

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28 Aug

Not Getting Conversions? Try Segmentation!

You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was possible to cater to every one of your small business customers the way they want to be catered to? Target your offers to different groups of people based on what they want and need? Get more...

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13 Aug

5 Small Business Marketing Tips to Beat the End-of-Summer Slump

Most of the country is sizzling like fresh fajitas, so it might be hard to believe that the end of summer is quickly approaching. It’s no secret that this time of year typically is accompanied by a decline in sales, but not all is lost! If you’re looking for a few ways to end the summer with a bang, we have some tips for you!...

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31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...