Storytelling in Marketing: Success Is More Than Just Selling
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
Precision Counts: Editing Services Keep Your Marketing Sharp
As a business marketer, you’ve made a conscious decision to create your own content. That’s fantastic! It’s not something everyone can (or is willing) to do. But now that...... More »
9 Outstanding Marketing Ideas for 2023
The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has...... More »
What Is Your Marketing Plan for 2023?
We’ve (almost) made it through another year. You’ve survived all of the punches thrown your way, from inflation to supply-chain shortages to staffing snafus. As we edge closer to...... More »
Warm Up Your Business Marketing With Heatmaps
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »
Why Small Business Saturday 2022 Will Be Different
This is not a drill: Small Business Saturday 2022 is this Saturday. Ideally, your halls are decked, your deals are set, and you’re ready to warmly welcome your customers...... More »
Should Your Business Start a Referral Program?
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »
The Benefits of Customer Relationship Management (CRM) Software
Customer relationship management (CRM) software is a key component for any business. It takes your data-driven marketing efforts to the next level and helps you understand customers, move product...... More »
7 Ways You Should Prepare for Small Business Saturday 2022
Small Business Saturday, the brainchild of American Express, began in 2010. The country was in a recession, the cost of goods and services were skyrocketing, and small businesses everywhere...... More »
Google’s Helpful Content Update: What You Should Know
Albert Einstein said, “The measure of intelligence is the ability to change.” If he’s to be believed, then Google must be pretty darn intelligent, because the search engine giant...... More »