Storytelling in Marketing: Success Is More Than Just Selling
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
As a business marketer, you’ve made a conscious decision to create your own content. That’s fantastic! It’s not something everyone can (or is willing) to do. But now that...... More »
The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has...... More »
We’ve (almost) made it through another year. You’ve survived all of the punches thrown your way, from inflation to supply-chain shortages to staffing snafus. As we edge closer to...... More »
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »
This is not a drill: Small Business Saturday 2022 is this Saturday. Ideally, your halls are decked, your deals are set, and you’re ready to warmly welcome your customers...... More »
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »
Customer relationship management (CRM) software is a key component for any business. It takes your data-driven marketing efforts to the next level and helps you understand customers, move product...... More »
Small Business Saturday, the brainchild of American Express, began in 2010. The country was in a recession, the cost of goods and services were skyrocketing, and small businesses everywhere...... More »
Albert Einstein said, “The measure of intelligence is the ability to change.” If he’s to be believed, then Google must be pretty darn intelligent, because the search engine giant...... More »