Why Small Business Saturday Is So Important This Year
Welcome to the calm before the storm. Small Business Saturday (SBS) is just a handful of days away. Hopefully you’re prepped and ready by now, but if you’ve found...... More »
Welcome to the calm before the storm. Small Business Saturday (SBS) is just a handful of days away. Hopefully you’re prepped and ready by now, but if you’ve found...... More »
In marketing, we talk a lot about customer acquisition. You’d be hard pressed to find a business who admits that they don’t need more paying patrons. But customer retention...... More »
In the financial services industry, nothing is more important than creating trust with your clients. And thought leadership is the perfect way to get people to put their faith...... More »
If you have a brick-and-mortar location, Google Maps is about to become your new BFF. But first, you need to introduce yourself. Businesses don’t just appear randomly on Google...... More »
As a business marketer, you spend a lot of time trying to figure out what your customers want. But that’s only part of the job. You also must figure...... More »
We’re all thinking it! Should my business be on TikTok? The not-so-simple answer is: maybe. Despite common misconceptions, TikTok is not just a platform for Gen Z or content...... More »
If you’re in the financial services game, you already know how important accurate data can be. Without it, you wouldn’t know how to assess risk, who to approve for...... More »
Think customer reviews don’t really matter? Think again. A staggering 95% of people read reviews before making a purchase and 79% place as much stock in online reviews as...... More »
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
As a business marketer, you’ve made a conscious decision to create your own content. That’s fantastic! It’s not something everyone can (or is willing) to do. But now that...... More »