Small Business Social Media: The Next Horizons

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10 Dec

Small Business Social Media: The Next Horizons

When you think of social media sites, Facebook, Twitter and LinkedIn probably are the first three to come to mind. Dig a bit deeper and you’ll probably add Instagram, Pinterest and Snapchat to the list. But there are several other social media platforms that are flying under your radar -- but may still take your small business places that you’ve never been before. Yes, there are...

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03 Dec

Small Business Video Marketing: The Real Deal?

When it comes to online preferences, there are two groups of people: Those who love their content in video form, and everyone else. Lately, however, the “everyone else” group has been dwindling, with 45 percent of respondents to a recent Animoto survey indicating that they prefer video over any other social media medium. This news comes on the heels of reports that Facebook, everyone’s favorite...

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26 Nov

10 Ways to Market Your Small Business on the Cheap

No one ever said being a small business owner was easy. If it was easy, everyone would do it. You’re not only dealing with the day-to-day operations, you’re also dealing with the “B” word -- “budget.” When times get tough, the marketing budget suffers. But it doesn’t necessarily need to. Here are 10 ways you can market your small business on the cheap. Boost a...

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12 Nov

From Enlisted to Entrepreneur: Resources for Veteran Small Business Owners

You’ve served your country with pride, come back to a hero’s welcome (or hopefully at least a backyard BBQ) and now you’re basking in the glow of civilian life and the lack of someone barking orders in your face 24/7. What’s next? For many American veterans -- 2.5 million as of 2017 -- the answer is to start a small business. But how do you...

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29 Oct

Why Your Small Business Should Advertise in Print (But Not Newspapers)

When was the last time you read a newspaper? No, not an online New York Times article your aunt shared on social media, but a real, physical newspaper -- the kind that rustles in your hands and makes you turn to page six to continue reading the front page story. Chances are, it’s been a while. With the decline in newspaper subscriptions, it’s no wonder....

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22 Oct

Make the Most of Google My Business

Looking for a free way to boost your small business online? Google My Business is your ticket to driving traffic straight to your (real or virtual) doors! Google My Business is a business listing site like hundreds before it. The difference is, it’s optimized for local search. It helps you connect with people right in your own backyard who are looking for your products and...

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15 Oct

To Groupon, Or Not to Groupon?

As a small business owner, you want exposure wherever exposure is available. Whether it’s social media, pay-to-play advertisement or even IRL marketing strategies (guerrilla marketing, anyone?), the more visibility you have, the better, right? But what if that “exposure” means that you peddle your wares at a significant discount, a la “daily deal” coupon sites like Groupon, LivingSocial or any other “buy this now and...

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01 Oct

Here’s My Card: Should Your Small Business Go Back to Business Cards?

There was a time, not so long ago, when business cards were ubiquitous. You couldn’t go much further than the corner café without someone pressing a 3.5 x 2-inch piece of “very valuable contact information” into your hand. Wallets regularly burst at the seams, unable to contain the hundreds of cards ranging in condition from pristine to unreadable, depending on how often they’d been pulled...

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24 Sep

The Pros and Cons of Amazon for Your Small Business

Don’t look now, but Amazon has just taken another giant step in its neverending question to dominate retail. Amazon on Sept. 17 launched Amazon Storefronts, designed for U.S.-based small and mid-size businesses (SMB) that offer products in 27 categories ranging from handmade crafts (think Etsy) to automotive parts, pet supplies, home and business services and more. The site also offers curated collections for things like...

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17 Sep

Should Your Small Business Get Political?

Stop us if you’ve heard this one: “A politician walks into a nondescript farm-to-table restaurant named after a scarlet female fowl …” Oh, so you already know about Sarah Huckabee Sanders’ quick jaunt to Lexington, Virginia’s Red Hen restaurant? If not, here’s the skinny: In June, the White House press secretary was asked to leave the restaurant because Red Hen co-owner Stephanie Wilkinson didn’t agree...