How to Create Email Marketing Sequences for Your Small Business
How many marketing emails do you get each day? How many do you open? How many do you act upon? If you’re like most people, the number of marketing...... More »
Small Business SEO: What Is “Search Intent” and How Does It Help Increase Sales?
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »
Google’s May 2020 Core Algorithm Update: What You Need to Know and How It Affects Your Small Business Website
If you thought a global pandemic could keep Google from its planned core algorithm update, we have news for you. The update began rolling out on May 4 and...... More »
Small Business Sales Funnels: A Step-by-Step Guide
Funnels are useful things. They keep you from spilling motor oil or transmission fluid all over the engine of your car. They’re helpful in kitchens and science labs alike....... More »
How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Does Small Business Product Packaging Really Make a Difference?
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
5 Ways to Market Your Small Business on a Tight Budget
According to the Small Business Administration, most businesses with less than $5 million in sales allot roughly 6% to 8% of their bottom line for marketing costs. While that...... More »
The Pros and Cons of 5 Small Business Promotions
The occasional promotion is commonplace for most small businesses. Done correctly, small business promotions can bring in new customers, keep existing customers loyal and create warm, fuzzy feelings between...... More »
10 Quick Tips for Effective Small Business Video Posts
In case you haven’t heard, video marketing is kind of a big deal. It’s the way the majority of people (72%) prefer to learn about a new product or...... More »
How Do I List My Small Business on Google Maps?
If you’re one of those small business owners who are convinced that brick-and-mortar stores still have a place in an online world — and therefore have a physical store...... More »