What Is Your Business’s Value Proposition?
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »
Business Marketing 101: How to Capture Prospects’ Information
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »
What Is Inbound Marketing?
In marketing, we talk a lot about getting your brand out in front of the masses. After all, that’s how you make the big bucks, right? While that traditional...... More »
Hosting Virtual Business Events: 8 Tips for Success
The pandemic has affected just about every aspect of our lives, both personal and professional. And on the latter front, one of the biggest changes has been a nearly...... More »
What Is Retention Marketing?
Last week, we talked about acquisition marketing – the not-so-subtle art of snaring new clients and customers. This week, we’re going to deal with the other side of the...... More »
What Is Acquisition Marketing?
There’s one thing all small businesses need, no matter what they sell: customers. But finding them is often easier said than done. Enter acquisition marketing, which is just a...... More »
Is 2022 the Year You Hire a Small Business Marketing Agency?
We see you, small business owners. The ones who missed out on Mee-Maw’s famous pumpkin pie and Uncle Joe’s “special” eggnog at Thanksgiving because you had to finalize the...... More »
Why Small Business Saturday Is So Important This Year
We’re just days away from Small Business Saturday. Hopefully your halls are sufficiently decked, and the welcome mat is just waiting to be rolled out. (If not, stop reading...... More »
10 Tips to Getting Your Small Business to the 10-Year Mark
This month, Mischa Communications is celebrating 10 years in business. And considering that only about a third of small businesses will ever see this milestone, we think it’s definitely...... More »
4 Tips for Business-to-Business (B2B) Marketing
Most of the time when we talk about small business marketing, we’re talking about business-to-customer (B2C). You have a product or service, and you’re marketing it directly to the...... More »