Pros and Cons of Facebook Marketing
The perfect marketing channel does not exist. If it did, everyone would be using it … and this blog wouldn’t need to exist. You have plenty of ways to...... More »
5 Small Business Social Media Marketing Tactics for 2021
Social media is a big deal for small businesses. The average person spends upwards of two hours on social media sites each day, and more than half (54%) use...... More »
15 Outstanding Marketing Ideas for 2021
2020 (to be known henceforth as The Year That Shall Not Be Named) has left the building. And we sincerely hope the door hit it you-know-where on its way...... More »
Research: Most SMBs Are Advertising, Marketing on Facebook
Facebook seems to be having a hard time of it lately. Due in part to its laissez-faire approach toward hate speech and “fake news,” the social media giant has...... More »
Data Isn’t Everything: Small Businesses Need to Tell Their Story, Too
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
7 Ways Your Small Business Should Be Using Facebook Live
If you haven’t experimented with Facebook Live yet, now is the time. According to Facebook, one in five videos posted on the social media platform is a live broadcast....... More »
3 Small Business Marketing Technologies You’ll Need in 2020
The New Year’s bells have barely stopped ringing, but for most of us, it’s back to business as usual. There are phone calls to answer, customers to woo and...... More »
The 5 Keys to Fantastic Social Media Content
We’ll just come right out and say it: Any small business hoping to make a go of things in 2019 needs a social media presence. Save your if, ands...... More »
Which Small Businesses Can Put Visual Marketing to Use?
Visual marketing is a great way to get your message across. After all, a picture might be worth a thousand words, but more importantly, it also can boost your...... More »
How Social Media Analytics Can Perk Up Your Small Business Posts
You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »