The New Year’s bells have barely stopped ringing, but for most of us, it’s back to business as usual. There are phone calls to answer, customers to woo and marketing plans to develop. 2019 is already becoming a distant memory, and the future is staring us in the face, tapping its foot impatiently and waiting for small business owners everywhere to get with the new program.
But what does that “new program” look like? If you’re ready to delve into a brand-new decade of marketing technologies, here are three must-have platforms to explore.
Facebook for Business
From a small business perspective, Facebook just keeps getting better and better. Although the “kids” are eschewing the social media giant in favor of YouTube, Snapchat and Instagram, it still remains an incredibly viable marketing platform for all age groups.
Facebook for Business makes it easy to market to the masses by serving as a one-stop shop for all your marketing needs. In addition to standard features like the ability to create ads and market via Messenger, users also get tons of cool (and free) highlights like online courses, business news, insights and inspiration. And because Facebook also owns Instagram and WhatsApp, you can expand your reach across multiple platforms!
LinkedIn Open for Business
Riddle us this: If a small business is open but nobody knows it, does it make any money?
The short answer is no. Enter LinkedIn’s Open for Business feature — a quick way to let potential customers know who you are and what you do, making it simple for people to find you. In essence, LinkedIn makes the introductions; you just stick around to close the deal.
Don’t let the fact that LinkedIn is traditionally known as a networking platform deter you. People are searching the site for small businesses just like yours every day — stop hiding away from them!
Agorapulse
It was hard enough to manage all your social media profiles when you only used two or three different platforms. Now that you’ve (hopefully) branched out a bit, handling social media can be a full-time job.
Agorapulse is an all-in-one social media marketing solution, and one of its most impressive features is the ability to see all of your mentions, comments, messages, etc., from every platform, all in one place. Think of it as a daily recap of everything that happens everywhere, delivered straight to you wrapped up in a shiny red bow.
Of course, Agorapulse also handles the regular social media tasks such as scheduling posts, crunching numbers, spitting out reports and helping you manage your customer relationships. A free trial is available, so you have nothing to lose by taking it for a spin!
Start 2020 Off With the Right Marketing Technologies!
A new decade calls for a new approach to your small business marketing. It’s 2020, and we are literally living in the future. There’s no reason to work any harder than you absolutely have to. When you leverage available marketing technologies to take the pain out of getting your message across, you’re a step ahead of the competition and well on your way to living your best life!
What pain points can we help you solve this year? Mischa Communications is ready to take a few servings off of your overflowing, calorie-laden plate. Just let us know what you need, and we’ll find a way to make this year your best year yet!