Advertising and marketing are not the same. Marketing encompasses many different strategies. Your blog, website and social media platforms are all types of marketing. So are your email and...... More »
How is your latest marketing campaign going? We’re not looking for adjectives like “decent,” “pretty well” or “fantastic.” We want specifics. What’s your conversion rate? How many opens are...... More »
To say 2020 has been interesting would be quite the understatement. Even if you disregard the political strife, large-scale protests and global pandemic, 2020 is still the year that...... More »
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Money. Moola. Cold, hard cash. If those words send shivers down your spine, you’re probably a small business owner. It’s no secret that small businesses have small budgets. It’s...... More »
It’s an online world out there. Amazon.com has just come off a record-breaking holiday season. According to the e-commerce behemoth, small and midsize businesses profited like never before: More...... More »
When was the last time you read a newspaper? No, not an online New York Times article your aunt shared on social media, but a real, physical newspaper —...... More »
As a small business owner, you want exposure wherever exposure is available. Whether it’s social media, pay-to-play advertisement or even IRL marketing strategies (guerrilla marketing, anyone?), the more visibility...... More »
They say you have to spend money to make money. That’s generally true, but we’ll let you in on a little secret: Numerous resources out there can help you...... More »
People make more than 3 billion Google searches each day. Google Search Console — which used to be known as the less-catchy Google Webmaster Tools — can help you...... More »