How to Experiment With Your Marketing Strategies
In the words of science fiction author Ray Bradbury, “Life is trying things to see if they work.” And the same can be said for business marketing, where experimenting...... More »
In the words of science fiction author Ray Bradbury, “Life is trying things to see if they work.” And the same can be said for business marketing, where experimenting...... More »
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
Advertising and marketing are not the same. Marketing encompasses many different strategies. Your blog, website and social media platforms are all types of marketing. So are your email and...... More »
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »
In marketing, we talk a lot about getting your brand out in front of the masses. After all, that’s how you make the big bucks, right? While that traditional...... More »
The pandemic has affected just about every aspect of our lives, both personal and professional. And on the latter front, one of the biggest changes has been a nearly...... More »
Last week, we talked about acquisition marketing – the not-so-subtle art of snaring new clients and customers. This week, we’re going to deal with the other side of the...... More »
There’s one thing all small businesses need, no matter what they sell: customers. But finding them is often easier said than done. Enter acquisition marketing, which is just a...... More »
We see you, small business owners. The ones who missed out on Mee-Maw’s famous pumpkin pie and Uncle Joe’s “special” eggnog at Thanksgiving because you had to finalize the...... More »