Gated content doesn’t make sense to some business owners at first blush. After all, business marketing nowadays includes sharing your thoughts for free, whether it’s on blogs or social...... More »
Psst. Want to hear a secret? There’s a difference between advertising and marketing. No one is a big fan of advertisements. That’s why we install pop-up blockers, record TV...... More »
It’s no secret that email gives you the biggest bang for your marketing buck. It’s free to send, it’s used by more than half of the world, and it...... More »
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »
The week between Christmas and New Year’s always seems to take forever. We exist in some alien universe where leftover ham and sugar cookies are the only two food...... More »
The landing page is a crucial tool in increasing conversions for your small business website. While blog posts, About Us and FAQ pages serve a variety of purposes, a...... More »
“Click here.” “Buy now.” “Learn more.” All of these phrases are calls to action (CTAs) — but are they the best they can be? You’re not sending out marketing...... More »
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »