You already know how important it is to have a business website, but do you know how your audience is using it?
Can you easily see what is performing well and what isn’t? Do you know which areas of your website are attracting users and which are falling flat?
Heatmaps make it easy!
Heatmaps work a lot like those colored temperature maps you see on The Weather Channel (Arizona is usually red; Alaska is usually blue). You don’t need the besuited meteorologist to tell you what’s hot and what’s cold because you can gleam it just by the color.
The same goes for heatmaps of your business website. The color scale runs from red to blue, with red indicating the highest activity levels and blue indicating the lowest.
There are plenty of different types of heatmaps. Some of the more popular versions are:
- Click tracking maps that show you where your audience is clicking.
- Scroll maps that let you see where you start to lose your visitor’s attention.
- Hover maps that show mouse movement on the page.
- Confetti maps that show a dot for each individual click on a website page.
Other types include eye tracking maps, attention maps and geographical maps.
Benefits of Heatmaps for Business Marketing
Easier Content Placement
It doesn’t matter how fantastic your content is if it’s hidden below “the fold” – but with a website, it’s hard to know where the fold lies. By using a scroll map, you’ll be able to position your top-tier content where users are most likely to see it.
Better Usability
We’ve all been met with a frustrating website, but how many of us took the time to alert the website owner that there was a problem? Most of us just moved on. Heatmapping shows you where you’re losing the user and help you identify and correct the issue.
Improved A/B Testing
Consistent A/B testing is key to any marketing strategy, and heatmapping makes it easier than ever to analyze the results. Does a larger call-to-action button work better than a smaller one? Does your audience prefer long-form content or infographics? Heatmapping shows you the answers at a glance.
Optimized Forms
Whether it’s a request for a demo, a sign-up for a gated resource, or even your checkout page, it can be tricky to get people to complete forms on your website. With heatmaps, you’ll be able to see exactly where your customers are bouncing and act accordingly, such as by asking them for less information or finding a way to streamline the process.
Clearly Understandable
Analytics are crucial in business marketing, but not everyone understands charts, graphs and spreadsheets. A heatmap makes complicated analytics easier for anyone to understand.
Heatmaps Make for a Red-Hot Marketing Strategy!
Heatmaps provide a visual representation of how your website is performing, where people are clicking (and not clicking), what gets their attention, and what makes them leave. Marketing doesn’t get much easier than that!
Looking for more ways to set your marketing strategy on fire? Mischa Communications is your best bet. Get in touch!