How to Create Shoppable Posts for Your Small Business
Patience might be a virtue, but it’s a virtue that few people possess these days. In a world where instant gratification is the expectation and the vast majority of...... More »
How to Create Email Marketing Sequences for Your Small Business
How many marketing emails do you get each day? How many do you open? How many do you act upon? If you’re like most people, the number of marketing...... More »
3 Small Business Marketing Lessons to Learn From Successful YouTubers
YouTube boasts 2 billion logged-in users each month and 500 hours of video uploaded every single minute. Small business owners simply can’t afford to ignore it. And judging by...... More »
Out of Ideas for Small Business Blog Posts? Mine Your Existing Content for Inspiration
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »
Small Business SEO: What Is “Search Intent” and How Does It Help Increase Sales?
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »
Google’s May 2020 Core Algorithm Update: What You Need to Know and How It Affects Your Small Business Website
If you thought a global pandemic could keep Google from its planned core algorithm update, we have news for you. The update began rolling out on May 4 and...... More »
Small Business Sales Funnels: A Step-by-Step Guide
Funnels are useful things. They keep you from spilling motor oil or transmission fluid all over the engine of your car. They’re helpful in kitchens and science labs alike....... More »
How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Does Small Business Product Packaging Really Make a Difference?
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
5 Ways to Market Your Small Business on a Tight Budget
According to the Small Business Administration, most businesses with less than $5 million in sales allot roughly 6% to 8% of their bottom line for marketing costs. While that...... More »