How to Create Shoppable Posts for Your Small Business

shoppable posts small business

Patience might be a virtue, but it’s a virtue that few people possess these days. In a world where instant gratification is the expectation and the vast majority of us have a shorter attention span than your garden-variety goldfish, it’s more important than ever to create a seamless shopping experience for your small business customers.

One of the best ways to do this is to create shoppable posts for your small business.

Shoppable posts allow you to sell your products directly from the content you’re already creating, saving both you and your would-be customers plenty of time in the buying cycle.

Imagine sharing a photo on Instagram that allows your audience to purchase the model’s necktie or the coffee cup on the table in front of him. Or creating a shoppable pin on Pinterest that lets a sweet-toothed browser purchase a dozen of your handmade cake pops without ever leaving the platform.

Shoppable content makes these things possible! Here’s what you need to know.

Why Create Shoppable Posts?

Online shopping can be overwhelming. There are so many choices from so many different brands that it’s easy to start searching for a product. only to find yourself down a rabbit hole hours later with nothing to show for your time.

Shoppable posts streamline the buying process. One click takes a customer directly to the product page, where they can make a purchase. They see it, they want it, they buy it. You guide them the entire way.

Shoppable content also feels less salesy than a typical ad, which is a breath of fresh air for people who have hundreds of ads directed toward them every day. You’re not marketing to them; you’re providing valuable content while giving them an opportunity to easily make a purchase.

Want to cast a wider net? Shoppable posts are inherently sharable, meaning your fans and followers can easily spread the love around their social media networks, bringing their friends and family into the fold!

What Type of Content Should You Create?

With shoppable posts, anything goes. Blog posts, videos, infographics, photos – the sky is the limit. You might write a how-to article about gardening with a shoppable link to your award-winning fertilizer. You could shoot an interactive makeup tutorial that lets people add the products your model is using to a virtual shopping bag without interrupting the video.

Nearly anything is fair game.

When creating shoppable posts, remember that you’re shooting for an experience, not an advertisement. The content should provide value. It should educate, entertain, solve a problem or help tell your small business’s story. Your audience should come away better for having seen it, regardless of whether they buy what you’re selling.

Is Your Content Clickable?

From Instagram to Snapchat and Facebook to Pinterest, shoppable posts are changing the way customers and brands interact with each other. By creating content that takes buyers directly to the last step in the sales funnel, you save time, build relationships and increase your bottom line!

Are you looking for more ways to market your small business? Mischa Communications has a tailored solution just for you. Let’s talk!