The Dark Side of Small Business Social Media Marketing
We’ve spent a lot of time telling small business owners like you about social media marketing. We’ve given you the scoop on social media influencers, introduced you to platforms...... More »
How to Say “I’m Sorry” to Your Small Business Customers
Small business owners may be a lot of things, but “infallible” isn’t one of them. A product meant to be shipped to Salem, Oregon, ends up in Salem, Massachusetts....... More »
The Hardest Question You Should Ask Your Small Business Customers
As a small business owner, you probably ask a ton of questions each day. “How can I help you?” “What size do you need?” “Is there anything else I...... More »
7 Tools to Help You “Spy” on Your Small Business Competition
In small business, competition is fierce. There’s only so much pie to go around, and everyone wants a piece. In order to stay on top of your game, you...... More »
“Easter Eggs” Make Your Small Business Marketing Sweeter
Spring has sprung — in some parts of the country, at least — which means that Peter Cottontail will soon be hip-hopping his way down the bunny trail, leaving...... More »
Live Events Breathe Life Into Your Small Business
As a small business owner, it sometimes feels like you live life behind the scenes. You’re so focused on the numbers, the products and services you offer, and the...... More »
Small Business Video: How to Get Started
If you’re still on the fence about the effectiveness of video for your small business, here are some quick stats that might help you make your decision: Eighty-five percent...... More »
What Should Your Small Business Be Spending MORE Money On?
Money. Moola. Cold, hard cash. If those words send shivers down your spine, you’re probably a small business owner. It’s no secret that small businesses have small budgets. It’s...... More »
Take Your Small Business Marketing from Good to Great
If someone were to ask you about the success of your last marketing campaign, you’d probably rate it as “pretty good.” You generated some buzz on social media, converted...... More »
Amazon’s Alexa: The AI With Serious Small Business “Skills”
She can summon an Uber, order a pizza, play your favorite song, turn up the heat in the living room and remind you to call your mom on her...... More »