Conversion Tools: Making the Sale Easier
Let’s pretend you own a brick-and-mortar business on a busy city street. The bell over the door chimes merrily, announcing the arrival of a customer. You’re there to greet...... More »
5 Reasons You Shouldn’t Blog, And What to Do Instead
“If it’s worth doing, it’s worth doing right.” It’s a phrase most of us have heard a time or ten in our childhood, usually uttered by well-meaning teachers, parents...... More »
Is Your Small Business Using Search Console?
People make more than 3 billion Google searches each day. Google Search Console — which used to be known as the less-catchy Google Webmaster Tools — can help you...... More »
Yes, People Are Judging Your Small Business Headlines
The old adage cautions us never to judge a book by its cover, but many of us still do — and the same goes for the headlines you choose...... More »
Give Your Small Business Content a New Lease on Life
The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite...... More »
Can I Deduct This? A Guide to Small Business Tax Breaks
If the ceaseless H&R Block commercials and internet ads for refund anticipation loans are any indication, tax season is in full swing. While some people are booking vacations and...... More »
How to Get (And Keep!) Your Small Business Organized
A “typical” day? For a small business owner, there’s no such thing. At any given time, you may be dashing off to a pitch meeting, dealing with customers both...... More »
What Can Your Local Chamber of Commerce Do for Your Small Business?
What comes to mind when you think about the chamber of commerce? Is it the sponsor of a small-town parade, the organization who provided the prize for your elementary...... More »
Nice to Meet You! How to Get to Know Your Small Business Audience
Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know...... More »
How to Convert Free Trial Users Into Paid Users
If you’ve ever experienced a Costco or Sam’s Club at noon on a Saturday afternoon, you understand the pull of “free.” From chicken to pasta to cookies — and...... More »