“If it’s worth doing, it’s worth doing right.” It’s a phrase most of us have heard a time or ten in our childhood, usually uttered by well-meaning teachers, parents and grandparents in an effort to get our kid-selves to do our schoolwork and clean our rooms the correct way.
But if that adage is true, then the reverse must also be true: “If you’re not going to do it right, you may as well not bother.”
Enter blogging. Done correctly, it can gain you fans, followers and (hopefully) business. Done poorly, you’re going to lose out on all of the above, and you’ll waste time doing it.
Here are a few reasons you shouldn’t blog.
You’re Just Not Great at It
There’s nothing wrong with being bad at blogging. Not everyone has a way with words, and forcing it only produces cringe-worthy results. That’s okay.
What is not okay is sending poorly-written missives out into the world. Inaccurate, grammatically-incorrect blog posts cost you more than money; they also cost you time. You’re not gaining anything. In fact, you’re losing.
You Have No New Ideas
The best bloggers in the world experience writer’s block from time to time. Most of them take a step back, opt out of the situation and find a good guest blogger to fill their shoes, or repurpose existing content to give a great piece a second shot at fame.
No matter how loyal your audience, no one wants to read recycled content. “How to Build a Small Business Social Media Following” is effectively identical to “How to Get Your Small Business Clients to Follow You On Social Media.” (And yes, your audience will notice if you try to pull a fast one over on them!)
You Don’t Have the Time
Well-written blog posts take time to write. If you rush through them, your audience will know — and what’s worse, they’ll call you out on it.
If you don’t have the time to blog regularly, you shouldn’t blog at all. An inactive, rarely-updated blog is worse than nothing in the eyes of your clients and customers.
You’re Not Sure of Your Goals
Why did you start a blog to begin with? Was it to connect with your audience? Inform, educate or entertain? Bring in new leads?
If you don’t have a goal for your blog or aren’t sure what your goal should be, then you can’t hope to understand what you’re looking to get out of it. You’re wasting time that could be better spent working on other portions of your business.
You Haven’t Identified Your Target Audience
You may be blogging, but who are you blogging for? If you can’t answer that question offhand, you might be getting in above your head.
Imagine you own a sidewalk café in a small town. Your primary clientele is local, loves the Brioche ham and cheese sandwich and lives within five miles of your restaurant. If all of your blog posts are about Greek cafés and gyros, your target audience won’t be interested, and anyone who would be interested (usually) isn’t within the five-mile radius you should be targeting!
Just Because You Shouldn’t Blog Doesn’t Mean You Shouldn’t Have a Blog
You may not be the best at blogging. You might not have the time, energy or resources to expend to create a great blog. You could be out of ideas and completely unsure of your target audience.
That doesn’t mean you shouldn’t have a blog; it just means you should hand the blogging duties over to someone else.
A reliable marketing agency (like Mischa Communications!) can create amazing content that resonates with your audience. You’ll enjoy custom blogs created by some of the best in the business, while avoiding common pitfalls like overshot targets and tired ideas. And best of all — no one will ever know you’re not writing the blogs yourself!
Ready to get started? So are we! Reach out today and let us show you the Mischa way.