A Small Business Beginner’s Guide to Google Analytics
How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did...... More »
The Anatomy of a High-Converting Small Business Email
High-converting emails aren’t some pie-in-the-sky dream. While they’re difficult, they’re doable as long as you’re working within the right set of guidelines. Are you looking for a sky-high ROI?...... More »
How to Build a High-Conversion Landing Page for Your Small Business
Imagine you’re on a road trip. You’ve spent the past 500 miles or so seeing huge billboards for an amusement park. The closer you get, the more elaborate the...... More »
Does Guest Blogging for Your Small Business Work? Yes, But …
No less than Matt Cutts, former head of Google’s web spam team, has called it: Guest blogging is dead. You know what’s worse? He said this three years ago...... More »
Facebook Advertising: How to Maximize Your Small Business Ad Bucks
Here’s a fast fact about Facebook advertising: According to Hootsuite, Facebook mobile ads have 9.1x higher click-through rates than ads found anywhere else on the web. The takeaway? If...... More »
Small Business Social Media 2.0: Advanced Techniques to Get More Fans, Engagement and Sales!
Do a keyword search for “social media marketing tips” and chances are, the information will be pretty basic. “Run a contest.” “Engage with your fans and followers.” “Use humor.”...... More »
Keyword Research for Your Small Business Website: A Beginner’s Guide
Keywords drive traffic to your small business blog and website. That’s good. But the right kind of keywords can drive the right kind of traffic, and that’s even better....... More »
4 Easy Ways to Boost Targeted Traffic to Your Small Business Website
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want...... More »
3 Small Business PR Takeaways From the United Airlines Debacle
In case you’re one of the six people on earth who haven’t yet heard, United Airlines has a bit of a problem on its hands. On Sunday, April 9,...... More »
Get Visual: Add Graphics and More to Your Small Business Blog Posts
Fun fact: Articles with one or more images get 94 percent more views than those without graphics. For the mathematically-challenged among us, that’s … a lot more views. Want...... More »