Fun fact: Articles with one or more images get 94 percent more views than those without graphics. For the mathematically-challenged among us, that’s … a lot more views.
Want some more staggering stats? Videos can increase your conversion rate as much as 86 percent and keep people on your page about two minutes longer (great news for SEO). Oh, and if you get someone to watch a product video, they’re 144 percent more likely to add that item to their cart. (That’s not a typo — we double-checked.)
Having a blog is great. Having a blog that includes several different visual mediums is even better. Here are the hows and the whys of making your small business blog more visual.
Original Visuals and Graphics Set You Apart
The good news: Anyone with a Shutterstock account can find high-quality pictures, videos and graphics for their posts.
The bad news: See above.
When everyone shops at the same store, it stands to reason that plenty of people at the party will be wearing the same dress. When you make your own visuals, however, you’re the standout. And it’s not as hard as you think!
If you’re handy with Photoshop, you can alter just about any image in any way you choose. (Just make sure you have the right to do so!)
Are you an aspiring director? Shoot your own video with your employees taking center stage. Give a product demonstration, show your audience how to do something or take them on a virtual “behind-the-scenes” tour.
Looking to create some infographics? Canva is an easy, fast and free program that can make just about anyone a designer. Customize your templates, images, fonts, colors and just about anything else to make amazing, professional-looking graphics (info or otherwise) in a snap.
Want to go viral with a blog post? Chances are good it’s not going to happen with text alone. People are 39 percent more likely to share content delivered via video — even if the text contains the exact same content.
There’s a scientific reason behind this: Our brains process visuals 60,000 times faster than text. While reading is active, watching a video or looking at a picture is passive — and it’s easier for our overtaxed brains to sit back and let our eyes do the hard work.
If you’re looking for likes, shares, comments or other interaction with your audience, visuals are the way to do it!
Provide a Well-Rounded Experience
Some people love the quick, efficient way that infographics break down the “heavy stuff” into easily digestible bits and pieces. Others enjoy kicking back and reading a nice, long piece of pillar content. There are people who won’t watch a video if their life depends on it, and others who watch every video they come across.
The point is, you have a wide and varied audience — but if you’re only catering to a certain section of them, you’re missing out. Including several different visual mediums ensures there’s something for everyone!
Text isn’t dead, not by a long shot. However, today’s audiences want more than list posts with standard H2 headings. Give pictures, video and infographics a shot and see what they can do for your small business blog!
Looking for more creative ways to grow your audience and your business? Give Mischa Communications a call. Our team is always ready to help!