Competitive Research Tips for Business Marketers
Competition is everywhere. McDonald’s has Burger King. Walmart has Target. Chase has Wells Fargo. Whether you know it or not, your small business has competition, too. And it’s high...... More »
Competition is everywhere. McDonald’s has Burger King. Walmart has Target. Chase has Wells Fargo. Whether you know it or not, your small business has competition, too. And it’s high...... More »
As cool as it would be for all advertising to be free, it’s just not. Sure, there are tons of options out there to market your small business without...... More »
Last week, we explored some of the pros and cons of marketing your small business on Facebook. Although there are a few drawbacks – namely, cost and time –...... More »
Most of the country is sizzling like fresh fajitas, so it might be hard to believe that the end of summer is quickly approaching. It’s no secret that this...... More »
A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal...... More »
Do you like Coca-Cola? According to its Facebook page, 102.7 million other people do, too. How about Disney? You’re now in the company of 50.6 million fellow fans. Katy...... More »
Breaking news: No small business is perfect. Despite your best attempts, you are going to make some mistakes, miss some marks and (probably) bash your head against the wall...... More »
We’ve all been there. You’ll be staring at a blank Word document with fingers hovering above the keyboard, longing for the small business gods to send a lightning bolt...... More »
“The customer is always right, even when they aren’t.” It’s a mantra most businesses live by, and one that’s (probably) been around since people paid for their goods and...... More »
If your small business was an outfit, what would it look like? Would it be a smart, dapper suit paired with highly polished shoes, or a loud, checkered coat...... More »