5 Small Business Marketing Tips to Beat the End-of-Summer Slump

13 Aug

5 Small Business Marketing Tips to Beat the End-of-Summer Slump

Most of the country is sizzling like fresh fajitas, so it might be hard to believe that the end of summer is quickly approaching. It’s no secret that this time of year typically is accompanied by a decline in sales, but not all is lost! If you’re looking for a few ways to end the summer with a bang, we have some tips for you!...

06 Feb

What Is Hyperlocal Marketing, And Does Your Small Business Need It?

A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal marketing is the new way to do business!” Except the only thing new was the word itself. In fact, hyperlocal marketing is one of the oldest strategies in the proverbial book. But what exactly does hyperlocal...

30 Jan

A Small Business Guide to Winning Followers and Finding Fans

Do you like Coca-Cola? According to its Facebook page, 102.7 million other people do, too. How about Disney? You’re now in the company of 50.6 million fellow fans. Katy Perry has the most Twitter followers with 95.6 million, while Justin Bieber runs a close second with nearly 91.5 million. When it comes to small business social media, fans and followers are important. Without them, you’re...

23 Jan

5 Small Business Marketing Blunders

Breaking news: No small business is perfect. Despite your best attempts, you are going to make some mistakes, miss some marks and (probably) bash your head against the wall a time or two out of sheer frustration. While it’s true that we all make mistakes, it’s equally true that identifying common blunders in advance makes them easier to avoid. Stay away from these small business...

16 Jan

7 Small Business Blog Ideas for When You’ve Run Out

We’ve all been there. You’ll be staring at a blank Word document with fingers hovering above the keyboard, longing for the small business gods to send a lightning bolt of inspiration straight through your brain and give you something (anything!) to blog about. You already know how important blogging is for your small business. It’s one of the best (and free-est!) ways to spread the...

02 Jan

Small Business Snafus: How to Deal With Angry Customers

“The customer is always right, even when they aren’t.” It’s a mantra most businesses live by, and one that’s (probably) been around since people paid for their goods and services with clam shells and mastodon tusks. But there’s another saying, too: “You can’t please ‘em all.” Anxious, annoyed and even downright angry customers are a fact of life, and it’s your job to (hopefully) diffuse...

26 Dec

Get “Stylish” With a Small Business Style Guide

If your small business was an outfit, what would it look like? Would it be a smart, dapper suit paired with highly polished shoes, or a loud, checkered coat worn over polka-dot pajama bottoms and striped galoshes (hey, maybe you're in the clown industry)? Your business has a style, for better or for worse. It’s reflected in the look of your website and logo, the...

Is Small Business SEM Worth It? 3 Things You Need to Know

Search engines such as Google are fickle, funny things. The algorithms seem to change daily, and what worked great yesterday might be a flop today. If your small business is struggling to climb the search rankings with little to no success, search engine marketing -- or SEM for short -- might be right for you. SEM is a type of paid advertising -- think a Google AdWords campaign -- that makes your website more visible in keyword searches. You’re essentially paying a fee to cut ahead in line, rather than waiting for your (presumably awesome) site to climb its way to the top organically. Sounds easy, right? Not so fast. While SEM can and does work very well for many...

12 Dec

10 New Year Resolutions for Your Small Business

The year is winding down to a close. As most people begin to shift their focus from 2016 to 2017, New Year resolutions are made: to lose weight, to nix a bad habit, to finally seek help for their Netflix addiction. While those are all admirable personal goals (who needs to binge-watch an entire season of Stranger Things in one night, anyway?), your small business...

05 Dec

Don’t Do These 3 Things With Your Small Business Social Media

At Mischa Communications, we’re all about giving you tips on what you should do for your small business – how to email market, how to get your website in tip-top shape, or even how to use data to grow your business. But today, just to change things up, we’re going to tell you what not to do -- specifically, with your business’ social media pages....