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5 Small Business Marketing Tips to Beat the End-of-Summer Slump

Most of the country is sizzling like fresh fajitas, so it might be hard to believe that the end of summer is quickly approaching. It’s no secret that this time of year typically is accompanied by a decline in sales, but not all is lost! If you’re looking for a few ways to end the summer with a bang, we have some tips for you!

1. Have a Summer Blowout

Now is a great time to beat the summer sales slump with a clearance blowout. The additional business will help boost your top line, and it’s also a fantastic way to move your current inventory to make room for your fall and holiday offerings.

Are you in the service industry, and therefore lacking in “inventory”? No problem! Tie your big end-of-summer promotion to … well, the end of summer. Offer a deal on swimming pool winterization, heating system checks, beach house cleanups and anything else that makes seasonal sense.

2. Celebrate Labor Day!

Labor Day falls on Sept. 4, and like a few other holidays on the calendar, customers are conditioned to expect Labor Day sales. Draw up a special Labor Day e-blast, advertise promotions on social – get out the word that you’re celebrating the holiday, too!

3. Give Back to the Community

It might be a bad time to sell, but there’s never a bad time to give it away. Whether it’s donating your time to prepare for your community’s Labor Day celebration, participating in a neighborhood cleanup or helping out at a local soup kitchen or homeless shelter, giving back to your community just feels good.

While you should never ask for something in return, there’s nothing wrong with posting pictures of your service on your social media pages or wearing shirts or hats with your business’ name on them while you volunteer!

4. Extreme Makeover: Small Business Edition

Sometimes, it doesn’t matter what you try — the sales just don’t come. That’s no reason to throw up your hands and take your bank account on a vacation to Bermuda. (But we have tips for that, too!) Instead, spend your extra time sprucing up your small business.

How does your website look? Are your social media pages performing admirably? Has your blog been a bit neglected lately? Now is the time to fix it all while you have the time!

5. Gear Up for the Holidays

If you’re planning a huge meal, it’s advantageous to make as much food ahead of time as you can, right? The same goes for marketing.

Start thinking about how you can make this holiday shopping season the best ever for your small business. Compose a few holiday-themed blog posts (even though it seems insane to talk about Christmas when it’s 95 degrees in the shade). Map out your marketing game plan, or decide which promotions you want to run. The more you do now, the less you’ll have to do later!

Don’t let the summer sales slump deter you from making your small business the best it can be … now and in the future!

Do you need more advice on how to maximize your marketing ventures? Let Mischa Communications help! In the immortal words of James Taylor: “Winter, spring, summer or fall, all you have to do is call.”

But you can email, too.

 

 

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