Your business is small, which means your marketing budget is probably small, too. Meanwhile big brands typically have equally big budgets that enable them to run elaborate marketing campaigns...... More »
Small businesses have been using outbound marketing to bring in customers for decades, and there’s only one reason they still employ the strategy – because it works! If you’re...... More »
There are plenty of different ways to market your small business, but they all fall into one of two categories: inbound or outbound. With outbound marketing, you have to...... More »
Three years ago, Mischa Communications embarked on a grand adventure to reveal, adapt and inspire the world’s small businesses. Admittedly, we weren’t always sure about what we were doing....... More »
The holidays are just around the corner, which for you, small business owner, means it’s time to spread some cheer. A clever marketing campaign can make for a jolly...... More »
They’ve supported you through the good times and the bad, cheered you on as you launched new products or services, and forgave you for little (and maybe not-so-little) slip-ups....... More »
You’re pretty sure you have a small business blog – somewhere. You’re not entirely certain when you last updated it. But the content is still relevant, and how important...... More »
There’s nothing like free stuff to get people talking about your small business. Everyone loves a good contest and offering giveaways and promotions on your website and social media...... More »
Whether you know it as All Saints’ Eve or Halloween, one thing’s for sure: it’s a $6.9 billion holiday. For small business owners, Halloween is more than candy and...... More »
A website is a must-have for any small business, but just having it isn’t enough. You’ve got to get your customers excited about it. You have to keep them...... More »