A website is a must-have for any small business, but just having it isn’t enough. You’ve got to get your customers excited about it. You have to keep them coming back for more, and ideally, telling their friends, family and complete strangers about it, too.
You’ve got to get them to engage – but how?
You don’t want to bore your visitors, but you want to get your small business’ message across. You want to entertain them, but not so much that your message gets lost.
Looking to not only attract customers to your small business’ website, but also make them say “wow?” Read on for some tips on treading the fine line between a functional and fun small business website.
Keep the “Good Stuff” Front and Center
What message do you most want your customers to remember most? Is it your new BOGO deal? Your contact information? A photo of your latest product?
Once you decide on the most important element of your small business’ website, feature it prominently. Don’t send customers on a scrolling and clicking scavenger hunt to find it. Use bold headlines and clear direction to funnel visitors to right where you want them.
Go With Multimedia
Text is great. It’s clean. It’s concise.
But alone, it’s boring. When you give your customers a long list of reading material, a visit to your website can seem like work. Include pictures, infographics and videos on your small business’ website. People are more likely to engage when there’s something to engage with, and multimedia features help to break up the monotony of text.
When you do use words, to tell your story cleverly, but keep it simple.
Use “Call to Action” Buttons
Once your customers arrive on your small business website, what do you want them to do? Buy your product? Share your content? Like your Facebook page?
Help them do it whatever it is that you want them to do with the click of a button, and make this button very clear and easy to find.
Make your call-to-action buttons stand out with contrasting colors. The eye is naturally be drawn to the mismatch, leading more visitors to interact. (And really, who doesn’t like pushing buttons?)
Mischa Communications understands the importance of an engaging website to your small business. So show us what you’ve got, and we’ll show you how to make it to the next level. Drop us a line or give us a call – you’ll find our info — prominently featured, of course! — on our website.