They’ve supported you through the good times and the bad, cheered you on as you launched new products or services, and forgave you for little (and maybe not-so-little) slip-ups. Your small business wouldn’t be where it is today without these people: your customers.
We know how important your customers are to your small business. You know how important they are. But do they know?
If you want to express your gratitude to those who keep your doors open, read on for some small business marketing ideas that show your customers just how much they mean to you.
1. Host a VIP event.
Roll out the red carpet, break open a few bottles of wine and invite your loyal supporters to experience the royal treatment. Hosting a VIP event complete with complimentary food and beverages and special “customer appreciation” prices can help show them how much they really mean to you.
Advertise your event on social media or, if you have a mailing list, send out printed invitations for a more personal touch.
2. Send thank you notes.
In a world of email and text messages, a snail-mail thank you note is a rarity that will really stand out. It doesn’t take much time to jot down a few lines about how much a particular customer means to you, but he or she will be wowed by the simple gesture.
3. Rely on the element of surprise.
A customer appreciation event is great, but there’s nothing like a surprise. The next time you’ve got a regular in your shop, tell them how much you appreciate their business and offer him or her a discount, upgrade or some free company swag.
This works well for small businesses on a budget because you can choose who receives the special treatment instead of offering it to everyone.
4. Pick a fan of the month.
Your social media followers provide some of the best marketing for your small businesses by spreading the word about your products or services. Reward them for their Likes, shares and comments by recognizing a fan for his or her support each month. Offer small gifts, feature them prominently on your website and thank them publically for their loyalty.
Also, be sure to let the rest of your followers know why this particular fan was chosen so they can get in the running for upcoming contests.
5. Give a gift.
The holidays are fast approaching, and now is the time to decide how you want to thank the people who keep your small business afloat. Whether it’s a tin of cookies, a coffee mug filled with holiday candy or a new calendar (complete with a discount coupon for each month), a thoughtful gift isn’t just a nice gesture, it also keeps you front and center in your customer’s minds.
Everyone loves to feel appreciated, so show your loyal customers some love and gratitude this season. Still stymied for ideas? Drop Mischa Communications a line — we’ll help you come up with a great display of customer appreciation!