When Should Your Small Business Pay for Advertising?
As cool as it would be for all advertising to be free, it’s just not. Sure, there are tons of options out there to market your small business without...... More »
Business Marketing 101: What Role Does Advertising Play?
Advertising and marketing are not the same. Marketing encompasses many different strategies. Your blog, website and social media platforms are all types of marketing. So are your email and...... More »
Four of the Most Inspiring Marketing Campaigns of 2020
To say 2020 has been interesting would be quite the understatement. Even if you disregard the political strife, large-scale protests and global pandemic, 2020 is still the year that...... More »
5 Call-to-Action (CTA) Examples You Can’t Resist
No marketing missive, no matter how big or small, is complete without some kind of call to action (henceforth known as a CTA). This is your end game —...... More »
Research: Most SMBs Are Advertising, Marketing on Facebook
Facebook seems to be having a hard time of it lately. Due in part to its laissez-faire approach toward hate speech and “fake news,” the social media giant has...... More »
What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
The Pros and Cons of 5 Small Business Promotions
The occasional promotion is commonplace for most small businesses. Done correctly, small business promotions can bring in new customers, keep existing customers loyal and create warm, fuzzy feelings between...... More »
Brick-and-Mortar Small Businesses Still Have a Place in an Online World
It’s an online world out there. Amazon.com has just come off a record-breaking holiday season. According to the e-commerce behemoth, small and midsize businesses profited like never before: More...... More »
Why Your Small Business Should Advertise in Print (But Not Newspapers)
When was the last time you read a newspaper? No, not an online New York Times article your aunt shared on social media, but a real, physical newspaper —...... More »
To Groupon, Or Not to Groupon?
As a small business owner, you want exposure wherever exposure is available. Whether it’s social media, pay-to-play advertisement or even IRL marketing strategies (guerrilla marketing, anyone?), the more visibility...... More »