To Groupon, Or Not to Groupon?

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15 Oct

To Groupon, Or Not to Groupon?

As a small business owner, you want exposure wherever exposure is available. Whether it’s social media, pay-to-play advertisement or even IRL marketing strategies (guerrilla marketing, anyone?), the more visibility you have, the better, right? But what if that “exposure” means that you peddle your wares at a significant discount, a la “daily deal” coupon sites like Groupon, LivingSocial or any other “buy this now and...

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07 May

How NOT to Handle Your Small Business Marketing

At Mischa Communications, we’re awesome at telling you what to do. Sometimes we even come off as a bit bossy -- but that’s just because we’re so passionate about showing you the right way to market! This blog post, however, isn’t about the right way to market. It’s about the wrong way. The way that leads you down the road to ruin. The way that...

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30 Apr

The Best of Mischa Communications’ Small Business Blogs

We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...

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30 Oct

Holiday Season 101 for Retail Small Businesses

It seems like every year, retail giants begin the holiday shopping season earlier than the last. While Target has vowed to avoid the “Christmas creep” in 2017, other stores are already displaying the holiday tinsel and all the trappings right beside the pumpkins and pilgrim-themed dinnerware. While many customers are vocal about their disdain for Christmas coming before the Thanksgiving menu has even been planned,...

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23 Oct

Facebook Canvas: Your Mobile Ads, Supersized!

It’s no secret that Facebook has become a big player in advertising, accounting for 16% of the world’s digital ad spending and 23% of global mobile digital ad spend. And like any advertising giant, Facebook needs to constantly change things up, creating bigger and better innovations to stay relevant in a cutthroat industry. Enter Facebook Canvas, the social media platform’s newest (and coolest) offering. It...

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02 Oct

Dynamic Search Ads: Say Goodbye to Keyword Management!

This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as well! Keywords are the first things you learn about when you start implementing SEO, and especially when you decide to launch AdWords campaigns. Which is why it’s almost inconceivable that Google would have a program that...

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25 Sep

AdWords Extensions: The Key to Small Business Success

This is part two of a three-part series on using AdWords to maximize your small business advertising campaigns. If you missed part one, click here. Check back next Monday for the final installment. Google AdWords is advertising at its finest -- but like all advertising, it can get a bit competitive. To be successful, you have to stay on top of your campaign, outdo your...

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18 Sep

Getting Started With Google AdWords: A Small Business Guide

This is part one of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Check back each Monday for a new installment. When your free marketing ventures aren’t quite cutting it (or cutting it so well that you have advertising cash burning a hole in your pocket), sometimes it makes sense to “pay to play” -- and there are few better ways to...

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17 Jul

Conversion Rate Optimization (CRO) Mistakes You Might Be Making (And How to Fix Them)

Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you want them to take? In short -- are you converting? Conversion rate optimization (CRO for short) is the process of increasing the number of visitors taking a specific action -- whether it’s filling out a form,...

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15 May

Facebook Advertising: How to Maximize Your Small Business Ad Bucks

Here's a fast fact about Facebook advertising: According to Hootsuite, Facebook mobile ads have 9.1x higher click-through rates than ads found anywhere else on the web. The takeaway? If you’re not advertising on Facebook yet, you should be. The good news is that Facebook ads are pretty cheap -- you can start advertising on a budget of $5 a day! With that said, small businesses...