Holiday Season 101 for Retail Small Businesses

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30 Oct

Holiday Season 101 for Retail Small Businesses

It seems like every year, retail giants begin the holiday shopping season earlier than the last. While Target has vowed to avoid the “Christmas creep” in 2017, other stores are already displaying the holiday tinsel and all the trappings right beside the pumpkins and pilgrim-themed dinnerware. While many customers are vocal about their disdain for Christmas coming before the Thanksgiving menu has even been planned,...

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23 Oct

Facebook Canvas: Your Mobile Ads, Supersized!

It’s no secret that Facebook has become a big player in advertising, accounting for 16% of the world’s digital ad spending and 23% of global mobile digital ad spend. And like any advertising giant, Facebook needs to constantly change things up, creating bigger and better innovations to stay relevant in a cutthroat industry. Enter Facebook Canvas, the social media platform’s newest (and coolest) offering. It...

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02 Oct

Dynamic Search Ads: Say Goodbye to Keyword Management!

This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as well! Keywords are the first things you learn about when you start implementing SEO, and especially when you decide to launch AdWords campaigns. Which is why it’s almost inconceivable that Google would have a program that...

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25 Sep

AdWords Extensions: The Key to Small Business Success

This is part two of a three-part series on using AdWords to maximize your small business advertising campaigns. If you missed part one, click here. Check back next Monday for the final installment. Google AdWords is advertising at its finest -- but like all advertising, it can get a bit competitive. To be successful, you have to stay on top of your campaign, outdo your...

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18 Sep

Getting Started With Google AdWords: A Small Business Guide

This is part one of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Check back each Monday for a new installment. When your free marketing ventures aren’t quite cutting it (or cutting it so well that you have advertising cash burning a hole in your pocket), sometimes it makes sense to “pay to play” -- and there are few better ways to...

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17 Jul

Conversion Rate Optimization (CRO) Mistakes You Might Be Making (And How to Fix Them)

Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you want them to take? In short -- are you converting? Conversion rate optimization (CRO for short) is the process of increasing the number of visitors taking a specific action -- whether it’s filling out a form,...

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15 May

Facebook Advertising: How to Maximize Your Small Business Ad Bucks

Here's a fast fact about Facebook advertising: According to Hootsuite, Facebook mobile ads have 9.1x higher click-through rates than ads found anywhere else on the web. The takeaway? If you’re not advertising on Facebook yet, you should be. The good news is that Facebook ads are pretty cheap -- you can start advertising on a budget of $5 a day! With that said, small businesses...

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24 Apr

4 Easy Ways to Boost Targeted Traffic to Your Small Business Website

Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want to buy. But what if most of your audience is already interested in what you’re selling? That’s called targeted traffic, and it’s a much more efficient use of your marketing resources. These high-quality visitors not only...

Is Small Business SEM Worth It? 3 Things You Need to Know

Search engines such as Google are fickle, funny things. The algorithms seem to change daily, and what worked great yesterday might be a flop today. If your small business is struggling to climb the search rankings with little to no success, search engine marketing -- or SEM for short -- might be right for you. SEM is a type of paid advertising -- think a Google AdWords campaign -- that makes your website more visible in keyword searches. You’re essentially paying a fee to cut ahead in line, rather than waiting for your (presumably awesome) site to climb its way to the top organically. Sounds easy, right? Not so fast. While SEM can and does work very well for many...

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09 Oct

5 Ways to Prep Your Small Business for the 2016 Holiday Season

Believe it or not, the 2016 holiday season is right around the corner. Is your small business ready? Although it may seem crazy to start prepping for Christmas before most kids have even decided on a Halloween costume, mapping out your game plan now -- while you have the time -- will put you ahead of the curve! We’re not suggesting you deck your social...