Search Optimization: How to Make Google Love Your Blog

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21 May

Search Optimization: How to Make Google Love Your Blog

If a blog post pops up on the internet but no one is around to read it, does it make an impact? The short answer is “no.” The long answer is “no, definitely not.” It could be the best blog post you’ve ever written, jam-packed with information that could change the course of human nature (or at least solve the Laurel vs. Yanny debate). But...

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30 Apr

The Best of Mischa Communications’ Small Business Blogs

We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...

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05 Mar

Give Your Small Business Content a New Lease on Life

The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite TV shows. No more reruns! But sometimes, a rerun can be a good thing. There’s something comforting about scrolling through the channels and landing on an old episode of The Golden Girls or The Fresh Prince...

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31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...

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24 Jul

5 Tools to Make Your Small Business Content “Pop”

Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...

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26 Dec

Get “Stylish” With a Small Business Style Guide

If your small business was an outfit, what would it look like? Would it be a smart, dapper suit paired with highly polished shoes, or a loud, checkered coat worn over polka-dot pajama bottoms and striped galoshes (hey, maybe you're in the clown industry)? Your business has a style, for better or for worse. It’s reflected in the look of your website and logo, the...

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12 Dec

10 New Year Resolutions for Your Small Business

The year is winding down to a close. As most people begin to shift their focus from 2016 to 2017, New Year resolutions are made: to lose weight, to nix a bad habit, to finally seek help for their Netflix addiction. While those are all admirable personal goals (who needs to binge-watch an entire season of Stranger Things in one night, anyway?), your small business...

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31 Oct

Ideation: Your First Step Toward Successful Small Business Content

“Where do you get your ideas?” It’s a question that every famous writer has been asked hundreds of times in their career. Some of them have a stock answer; others make it up on the fly. Regardless of the reply, one fact remains: Every good book begins with a great idea. You’re probably not a prolific writer. But content ideation is just as important for...

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17 Oct

What Google Penguin 4.0 Means for Small Business SEO

There’s a new penguin in town. On Sept. 23, Google officially rolled out Penguin 4.0 -- an updated version that promises to be faster and fairer than previous algorithms. But what on earth does a waddling, flightless seabird have to do with your small business SEO? We’ve got the answers. How Does Penguin 4.0 Differ from Previous Versions? When granddaddy Penguin made his debut in...

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19 Sep

A Small Business Content SEO Checklist

Contrary to popular opinion, search engine optimization (SEO) is alive, kicking and relevant. But that doesn’t mean the rules remain the same as they were a few years ago. Gone are the days of article spinning and keyword stuffing -- today’s search engines are smarter, speedier and trained against nefarious tricks. So how does a small business climb the search rankings in a world where...