Small Business Structures: LLCs, C-Corps and More
Starting a small business isn’t all fun and games. Yes, you get to flex your creative muscles by coming up with a name or designing a logo, but you...... More »
How to Differentiate Your Small Business From the Competition
Always thinking about your small business’ competition? Join the club. Whether you’re selling life insurance, peddling pizzas on the street corner or delivering singing telegrams dressed as a gorilla,...... More »
How to Personalize Your Small Business Marketing
Remember, as a kid, how cool it was to find something with your name on it? A license plate for your bike, a necklace or bracelet or even your...... More »
Holiday Season 101 for Non-Retail Small Businesses
If your small business doesn’t fit neatly into the “retail” category, your holiday season might seem more “ho-hum” than “ho ho ho!” Children don’t climb up on Santa’s lap...... More »
Not Getting Conversions? Try Segmentation!
You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was...... More »
B2B vs. B2C: What Your Small Business Needs to Know
A lot of small business owners don’t understand the distinction between B2B (business to business) and B2C (business to consumer) marketing. After all, it’s still “just” marketing — right?...... More »
What to Do When Your Content Is Awesome (But Not Getting Traffic)
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop,” and most of all, how to improve it....... More »
A Small Business Beginner’s Guide to Google Analytics
How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did...... More »
The Anatomy of a High-Converting Small Business Email
High-converting emails aren’t some pie-in-the-sky dream. While they’re difficult, they’re doable as long as you’re working within the right set of guidelines. Are you looking for a sky-high ROI?...... More »
How to Build a High-Conversion Landing Page for Your Small Business
Imagine you’re on a road trip. You’ve spent the past 500 miles or so seeing huge billboards for an amusement park. The closer you get, the more elaborate the...... More »