How to Create a Compelling Brand Manifesto
We know the term “manifesto” carries a negative connotation, but in the marketing world, a “brand manifesto” isn’t just a positive — it is the heart and soul of...... More »
Marketing Compliance in the AI Era: How Financial Firms Can Innovate Without Violating the SEC Rulebook
Artificial intelligence is reshaping how financial firms approach marketing, from personalized outreach to content creation to campaign automation. But while AI offers tremendous efficiency and creativity, it also introduces...... More »
Investor Personas: Why Financial Firms Need Them, Too
In marketing, buyer personas are pretty commonplace. Savvy business owners know that the better you understand your audience, the better you can give them exactly what they want. Well,...... More »
Marketing Downtime? Make the Most of It!
Summer has officially arrived, and for many businesses, that means things may have slowed down a bit. However, even if your company is experiencing a seasonal lull in activity,...... More »
The End of “Always Be Closing”: The Rise of Permission-Based Marketing
From pushy car salesmen to in-your-face infomercial hosts with megawatt smiles, we’ve all had plenty of experience with aggressive marketing tactics. And while they might grab some attention in...... More »
Google Business Profile: What Is It? (And How Can You Optimize It?)
Do you still believe in the power of a physical storefront in today’s digital age? You’re not alone. Many small business owners continue to invest in brick-and-mortar locations, and...... More »
Emotional Marketing: How to Make Your Audience Feel Something (And Buy More)
Depending on who you ask, somewhere between 70% and 95% of purchasing decisions happen subconsciously rather than logically. While facts and features surely influence some of our choices, it’s...... More »
How to Conduct a Marketing Audit (And Why You Need One)
No one loves to hear the word “audit,” especially during tax season. Fortunately, we’re not talking about thatkind of audit. A marketing audit is a much friendlier process that...... More »
Marketing for Investment Firms: How to Rank Without Making Promises
Marketing for investment firms is a balancing act. Naturally, you want to stand out in a highly competitive field, create content that really resonates, and earn your audience’s trust....... More »
The Power of Case Studies in Investment Marketing
Your potential investors have one big question on their minds: “Can this firm deliver results?” Case studies are a fantastic way to answer that question in the affirmative. A...... More »