Should Financial Services Firms Use News in Marketing?
All the news that’s fit to print often occasionally finds its way into business marketing. Fresh news makes for engaging content that is relevant and cutting edge, and it...... More »
SMS Marketing: How It Works (And Is It Right for Your Business?)
In a world where most of us are never more than an arm’s length away from our smartphones, SMS (Short Message Service) marketing is a fantastic way for a...... More »
Fall Is on the Horizon: How to Tailor Your Marketing Efforts
The big yellow school buses are back on the road, football is back on television, and pumpkin spice is back on the menu at your favorite coffee shop. This...... More »
Ethical Marketing: Everything You Need to Know
The days of high-pressure scare tactics, exaggerated claims and exploitative marketing are numbered. Newer generations of consumers are smarter and savvier than ever, and they’re demanding that the brands...... More »
The Future of Marketing: Trends to Watch
In the marketing race, there’s no such thing as “middle of the pack.” As Ricky Bobby would say: If you’re not first, you’re last. This means staying on top...... More »
The Importance of Customer Feedback (In Marketing and Everywhere Else)
Your business won’t do much business without the support of your customers. And one of the best ways to earn their support (and loyalty, and undying devotion) is to...... More »
Marketing to Gen Z: Understanding the Next Generation of Consumers
Generation Z — America’s youngest adult generation — is starting to flex its financial muscle. And if you aren’t tailoring your marketing strategies to include Gen Z, you’re missing...... More »
Strategies for Marketing Private Equity Funds
From increased competition to evolving expectations from investors to upcoming SEC reform, private equity firms are facing more challenges than ever. Add marketing to the mix, and things only...... More »
Omnichannel Marketing Strategies: 7 Ways to Engage
Have you ever used your smartphone to look up reviews of a product as you stood in the aisle? Purchased something online to be picked up in-store? Scanned a...... More »
Fintech Marketing: Put Your Innovative Financial Solutions on a Pedestal
From online-only banks to buy now, pay later apps to services that will spot customers a few bucks until payday, financial technology companies are changing the way people do...... More »