Amazon’s Alexa: The AI With Serious Small Business “Skills”
She can summon an Uber, order a pizza, play your favorite song, turn up the heat in the living room and remind you to call your mom on her...... More »
She can summon an Uber, order a pizza, play your favorite song, turn up the heat in the living room and remind you to call your mom on her...... More »
As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According...... More »
Digital marketing has been around since the advent of the internet. The concept includes both inbound and outbound strategies, and the umbrella term encompasses everything from email marketing to...... More »
We’re on the cusp of a new year, staring back at the triumphs (and hiccups) of 2018 while looking forward to the clean slate 2019 has on offer. It’s...... More »
It’s that time of year again. Your neighbor’s 850-watt holiday lights are shining through your window, preventing sleep for the foreseeable future. Every retail establishment seems to have “Jingle...... More »
When you think of social media sites, Facebook, Twitter and LinkedIn probably are the first three to come to mind. Dig a bit deeper and you’ll probably add Instagram, Pinterest...... More »
Looking for a free way to boost your small business online? Google My Business is your ticket to driving traffic straight to your (real or virtual) doors! Google My...... More »
As a small business owner, you want exposure wherever exposure is available. Whether it’s social media, pay-to-play advertisement or even IRL marketing strategies (guerrilla marketing, anyone?), the more visibility...... More »
Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals....... More »
There was a time, not so long ago, when business cards were ubiquitous. You couldn’t go much further than the corner café without someone pressing a 3.5 x 2-inch...... More »