What Is Your Small Business’s Unique Selling Proposition (USP)?
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »
6 Dos and Don’ts for the Perfect Business Card
One would think that the business card would have been among the first casualties of an increasingly paperless world. One would be wrong. Despite all odds, business cards are...... More »
How to Market Your Small Business at Conferences
Small businesses can reap plenty of benefits from conferences and trade shows. You’ll gain exposure, build your network, get a sneak peek at the latest trends and maybe even...... More »
3 Small Business Marketing Technologies You’ll Need in 2020
The New Year’s bells have barely stopped ringing, but for most of us, it’s back to business as usual. There are phone calls to answer, customers to woo and...... More »
The Coolest Marketing Campaigns of 2019
We’d like to wish you a happy new year by quickly looking back on some of the most interesting accomplishments of the previous year. Namely, we want to look...... More »
What Is Your Small Business’ Target Market?
Who are you targeting with your marketing campaigns? Is it a 70-year-old retiree in Boca Raton or a 30-something professional in Manhattan? If you close your eyes right now,...... More »
The Best Small Business Marketing Tips for 2020
By now, your company has made it through Small Business Saturday and is fully immersed in the busy holiday season. But an entrepreneur’s work is never done. It’s time...... More »
Why Small Business Saturday Is So Important
We’ve spent a lot of time talking about and planning for Small Business Saturday over the past several weeks. We’ve armed you with our best marketing tips for the...... More »
Bad Deals: How Small Businesses Discount Themselves to Death
With Small Business Saturday creeping ever closer on the horizon, many small business owners are looking for a way to get customers through the doors. Some are offering family-friendly...... More »
Five 2020 New Year’s Resolutions for Small Business Owners
The holiday season is ramping up. Your preparations for Small Business Saturday are (hopefully) taking shape, and your overall holiday marketing strategy is on point. But coming up sooner...... More »