Take Your Small Business Marketing from Good to Great
If someone were to ask you about the success of your last marketing campaign, you’d probably rate it as “pretty good.” You generated some buzz on social media, converted...... More »
Amazon’s Alexa: The AI With Serious Small Business “Skills”
She can summon an Uber, order a pizza, play your favorite song, turn up the heat in the living room and remind you to call your mom on her...... More »
3 Technology Trends That Will Help Grow Your Small Business in 2019
As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According...... More »
Small Business Digital Marketing Techniques That Are Worth the Wait
Digital marketing has been around since the advent of the internet. The concept includes both inbound and outbound strategies, and the umbrella term encompasses everything from email marketing to...... More »
5 Small Business New Year’s Resolutions for 2019
We’re on the cusp of a new year, staring back at the triumphs (and hiccups) of 2018 while looking forward to the clean slate 2019 has on offer. It’s...... More »
Get a Jump on Your 2019 Small Business Marketing Plan
It’s that time of year again. Your neighbor’s 850-watt holiday lights are shining through your window, preventing sleep for the foreseeable future. Every retail establishment seems to have “Jingle...... More »
Small Business Social Media: The Next Horizons
When you think of social media sites, Facebook, Twitter and LinkedIn probably are the first three to come to mind. Dig a bit deeper and you’ll probably add Instagram, Pinterest...... More »
Make the Most of Google My Business
Looking for a free way to boost your small business online? Google My Business is your ticket to driving traffic straight to your (real or virtual) doors! Google My...... More »
To Groupon, Or Not to Groupon?
As a small business owner, you want exposure wherever exposure is available. Whether it’s social media, pay-to-play advertisement or even IRL marketing strategies (guerrilla marketing, anyone?), the more visibility...... More »
Small Business Guerrilla Marketing for the Internet Age
Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals....... More »