How to Conduct a Marketing Audit (And Why You Need One)
No one loves to hear the word “audit,” especially during tax season. Fortunately, we’re not talking about thatkind of audit. A marketing audit is a much friendlier process that...... More »
Marketing for Investment Firms: How to Rank Without Making Promises
Marketing for investment firms is a balancing act. Naturally, you want to stand out in a highly competitive field, create content that really resonates, and earn your audience’s trust....... More »
The Power of Case Studies in Investment Marketing
Your potential investors have one big question on their minds: “Can this firm deliver results?” Case studies are a fantastic way to answer that question in the affirmative. A...... More »
What Is Demand Generation? (And How Do You Put It to Work?)
Lead generation is one thing. Demand generation is quite another. And a successful business needs both. Lead generation focuses on capturing a customer’s information. Demand generation (often shortened to...... More »
How Remarketing Can Boost Conversions
If you’ve ever clicked on a product online only to be seemingly stalked by that product across the web, you’ve experienced remarketing in action. On the one hand, remarketing...... More »
15 Outstanding Marketing Ideas for 2025
The clock is running out on 2024. Before we know it, we’ll be starting a brand-new year filled with endless possibilities. But if you haven’t yet started brainstorming 2025...... More »
What Is Your Marketing Plan for 2025?
Most of us have a lot on our plates this time of year. There are halls to be decked, gifts to be gifted and merriment to be made. Your...... More »
A Beginner Marketer’s Guide to Geotargeting
Have you ever searched for “restaurants near me” and found an ad for your favorite diner? That’s a very straightforward example of geotargeting, and it’s a game changer for...... More »
What Are Lead Magnets, And How Do I Build Them?
“Download our free guide to financial freedom!” “Join our mailing list and receive 10% off your first order!” “Register now for this complimentary webinar!” If you’ve spent more than...... More »
Can Investment Advisors Use Testimonials in Their Marketing?
Testimonials are a powerful marketing tool. They help build trust and credibility and can make people who are still on the fence feel more comfortable about working with you....... More »