Search Optimization: How to Make Google Love Your Blog
Search Optimization: How to Make Google Love Your Blog
If a blog post pops up on the internet but no one is around to read it, does it make an impact? The short answer is “no.” The long answer is “no, definitely not.” It could be the best blog post you’ve ever written, jam-packed with information that could change the course of human nature (or at least solve the Laurel vs. Yanny debate). But...
Why Outsourcing Your Small Business Marketing Makes Sense
Hey, you! Yes, you -- the small business owner hunched over the keyboard, burning the midnight oil, struggling to come up with yet another topic for a blog post while attempting to make sense of last week’s data points and mentally tabulating next month’s target ROIs. Back away from the Red Bull and let’s have a chat. We see you over there, switching hats like...
How NOT to Handle Your Small Business Marketing
At Mischa Communications, we’re awesome at telling you what to do. Sometimes we even come off as a bit bossy -- but that’s just because we’re so passionate about showing you the right way to market! This blog post, however, isn’t about the right way to market. It’s about the wrong way. The way that leads you down the road to ruin. The way that...
The Best of Mischa Communications’ Small Business Blogs
We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...
Forever-Free Resources for Growing Your Small Business
They say you have to spend money to make money. That’s generally true, but we’ll let you in on a little secret: Numerous resources out there can help you grow your small business ... but don’t cost a penny! Some of these tools may require you a few hours to get the hang of. However, if you’re at the point where outside help isn’t at...
Conversion Tools: Making the Sale Easier
Let’s pretend you own a brick-and-mortar business on a busy city street. The bell over the door chimes merrily, announcing the arrival of a customer. You’re there to greet them, help them find what they’re looking for, educate them on your products and services and (hopefully) make the sale. For online-only small businesses, however, that same sale -- or conversion, as it’s usually referred to...
Is Your Small Business Using Search Console?
People make more than 3 billion Google searches each day. Google Search Console -- which used to be known as the less-catchy Google Webmaster Tools -- can help you monitor how, where, when and why your small business factors into those 3 billion daily searches. Are you using this tool yet? If not, you should be. Here’s why. It’s Free and (Relatively) Easy You could...
Yes, People Are Judging Your Small Business Headlines
The old adage cautions us never to judge a book by its cover, but many of us still do -- and the same goes for the headlines you choose for your small business content. Your headline is the first introduction people have to your blog posts and articles. Make a good impression and people will click or scroll. Fail to capture their attention and you’ve...
Give Your Small Business Content a New Lease on Life
The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite TV shows. No more reruns! But sometimes, a rerun can be a good thing. There’s something comforting about scrolling through the channels and landing on an old episode of The Golden Girls or The Fresh Prince...
What Can Your Local Chamber of Commerce Do for Your Small Business?
What comes to mind when you think about the chamber of commerce? Is it the sponsor of a small-town parade, the organization who provided the prize for your elementary school spelling bee or a bunch of “talking heads” who meet every Tuesday in City Hall? As it turns out, your local chamber of commerce can do far better than a parade, a prize or a...