Business-to-consumer (B2C) companies are what most people think of when they think of your average business. They’re not the only type of business, of course. Business-to-government (B2G) firms, for...... More »
Would you like your next piece of content to get 30 times more views and up to 650% more engagement? Try creating an infographic. Infographics are a mixture of...... More »
The world has gone digital. The problem is that most small business owners believe that “digital” begins and ends at websites, social media pages and email marketing. Wrong. There...... More »
In the words of science fiction author Ray Bradbury, “Life is trying things to see if they work.” And the same can be said for business marketing, where experimenting...... More »
Co-marketing is when two or more businesses team up for the purpose of sharing marketing costs, growing their audiences, and/or developing new products, services or promotions. Let’s say Bob...... More »
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
Every small business has a story to tell. Betty started a gluten-free bakery because her daughter was diagnosed with celiac disease. And Conrad opened a bed and breakfast because...... More »
If you had to wager a guess, how many searches do you think Google processes each day? If your number was upwards of 5 billion, you’re on the right...... More »
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »