Dynamic Search Ads: Say Goodbye to Keyword Management!

blog-1-img-3268
02 Oct

Dynamic Search Ads: Say Goodbye to Keyword Management!

This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as well! Keywords are the first things you learn about when you start implementing SEO, and especially when you decide to launch AdWords campaigns. Which is why it’s almost inconceivable that Google would have a program that...

blog-1-img-3254
18 Sep

Getting Started With Google AdWords: A Small Business Guide

This is part one of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Check back each Monday for a new installment. When your free marketing ventures aren’t quite cutting it (or cutting it so well that you have advertising cash burning a hole in your pocket), sometimes it makes sense to “pay to play” -- and there are few better ways to...

blog-1-img-3237
28 Aug

Not Getting Conversions? Try Segmentation!

You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was possible to cater to every one of your small business customers the way they want to be catered to? Target your offers to different groups of people based on what they want and need? Get more...

blog-1-img-2936
13 Aug

5 Small Business Marketing Tips to Beat the End-of-Summer Slump

Most of the country is sizzling like fresh fajitas, so it might be hard to believe that the end of summer is quickly approaching. It’s no secret that this time of year typically is accompanied by a decline in sales, but not all is lost! If you’re looking for a few ways to end the summer with a bang, we have some tips for you!...

blog-1-img-3218
07 Aug

Chatbots: Your New Marketing BFF

As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside the U.S.?” As innocuous as these questions sound, constantly answering them eats a huge chunk out of your day -- but hiring someone else to do it would eat an equally huge chunk out of your...

blog-1-img-3214
31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...

blog-1-img-3209
24 Jul

5 Tools to Make Your Small Business Content “Pop”

Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...

blog-1-img-3204
17 Jul

Conversion Rate Optimization (CRO) Mistakes You Might Be Making (And How to Fix Them)

Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you want them to take? In short -- are you converting? Conversion rate optimization (CRO for short) is the process of increasing the number of visitors taking a specific action -- whether it’s filling out a form,...

blog-1-img-3198
10 Jul

Market Your Small Business on LinkedIn (Without Annoying Your Prospects!)

LinkedIn generally isn’t the first platform that comes to mind when it comes to social media marketing. That’s not because it’s not viable (it is!), but instead because many small business owners just don’t understand what it can do for them. It’s true: LinkedIn is a different crowd. If Facebook is a rowdy roadhouse and Twitter is a swanky nightclub, LinkedIn is an upscale bar...

blog-1-img-3180
19 Jun

A Small Business Beginner’s Guide to Google Analytics

How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did the average user stay on a page? Those of you using Google Analytics can probably answer all of these questions in a matter of minutes with a simple glance at their dashboards. Those who aren’t using Google...