Consumer Psychology: Why Do People Want What They Want?
As a business marketer, you spend a lot of time trying to figure out what your customers want. But that’s only part of the job. You also must figure...... More »
The Future of Digital Marketing: Trends to Watch … And Be Wary Of
Digital marketing might be many things, but static is not one of them. Think of where we were just 10 years ago. The average internet connection was 8.6 Mbps...... More »
Customer Reviews: How to Nudge Your Customers Into Marketing For You
Think customer reviews don’t really matter? Think again. A staggering 95% of people read reviews before making a purchase and 79% place as much stock in online reviews as...... More »
The Power of Personalization: How Tailoring Your Marketing Boosts Engagement
Do you want to turn one-time customers into forever customers? If yes, you’ll want to add one spice to your business marketing efforts: Personalization. As humans, we all want...... More »
How Content Marketing Makes a Difference for Financial Services Firms
Some things are easy to sell. Ice cream at a crowded playground on a hot day. Rain ponchos during a sudden downpour. Toilet paper during a global pandemic. Other...... More »
The Importance of Thought Leadership in Marketing
Do you want to get your brand’s name out there, create an engaged audience, generate social buzz and get more leads? It all starts with thought leadership. Thought leadership...... More »
Storytelling in Marketing: Success Is More Than Just Selling
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
What Is Omnichannel Marketing (And Why Should I Use It?)
Omnichannel marketing is the process of creating a seamless customer experience across multiple channels and platforms, both online and offline. It’s often confused with multichannel marketing because they share...... More »
Education: A Fintech Marketing Must
If you’re a member of the fintech industry, chances are you face a challenge in educating potential customers on their products and services. While younger, tech-savvy consumers might not...... More »
Be Everywhere With Multichannel Marketing
The basic premise of multichannel marketing is incredibly simple: The more channels you use to market your products and services, the more people you’ll reach. Sally hasn’t opened an...... More »