This year hasn’t exactly been stellar for anyone, but 2020 has hit small businesses disproportionately hard. And that’s what makes Small Business Saturday more important than ever. Increased sanitation...... More »
These days, anyone from tech-illiterate octogenarians to literal children can create a website. Programs such as Wix and Squarespace hold your hand through the entire process, allowing you to...... More »
Most of the country has been a bit … er, distracted in 2020, so it might have escaped your notice that the clock is winding down on this absolute...... More »
The landing page is a crucial tool in increasing conversions for your small business website. While blog posts, About Us and FAQ pages serve a variety of purposes, a...... More »
No marketing missive, no matter how big or small, is complete without some kind of call to action (henceforth known as a CTA). This is your end game —...... More »
A few savvy small business owners have found a way to get free press, and all the trust and new customers that come with it: Become a media source....... More »
Facebook seems to be having a hard time of it lately. Due in part to its laissez-faire approach toward hate speech and “fake news,” the social media giant has...... More »
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
A small business without customers is like a car without an engine: You can have one without the other, but you won’t get very far. As a small business...... More »