The clock is running out on 2024. Before we know it, we’ll be starting a brand-new year filled with endless possibilities.
But if you haven’t yet started brainstorming 2025 marketing ideas and initiatives, don’t panic — Mischa Communications has you covered!
Here’s What to Do in 2025
1. Turn Fans Into Brand Advocates
If you want to increase trust and authority, expand your reach, connect with your audience on a deeper level and receive some (basically) free marketing, consider turning your existing fans and followers into brand advocates.
2. Start a Podcast
Are you short on content, looking to emerge as a thought leader in your industry or trying to tap into a new marketing medium? A podcast might be just what your business needs!
3. Listen In on Your Audience
“Social listening” lets you keep an eye — well, an ear — on what your audience is saying about your brand. When you use the correct tools, understand what you’re supposed to be listening for, and actively participate in the conversation, social listening can be a boon for any business!
4. Alert the Media
Has your business done something noteworthy? Let your audience read all about it! A well-written press release can be a great (and free) way to get your business in front of the media.
5. Create Your Crisis Management Plan
A business crisis can come out of nowhere. And if you’re not prepared for it, it can be impossible to recover from it. Don’t go another day without a crisis management plan!
6. Give Your Brand a Makeover
Is your brand aging less gracefully than you’d hoped? A refresh (or total revamp) can breathe life back into your look!
7. Leverage Omnichannel Marketing
Your customers are coming to your brand through many different channels. Omnichannel marketing allows all of those channels to work together seamlessly, ensuring no one gets lost in the shuffle.
8. Create a Content Calendar
Is content a constant source of marketing stress? If so, you need a content calendar!
9. Use SMS Marketing
Are your marketing calls falling on deaf ears? Hang up and text! Not only does SMS marketing have a fantastic ROI ($71 per $1 spent), it’s also ridiculously easy to do.
10. Launch a Collab
Whether it’s a one-time mutually beneficial way to quickly boost sales or a long-term deal that evolves into a full-fledged marketing partnership, collaborating with another small business can help you save on costs, get you in front of a new audience, give you access to unique resources, and more!
11. Optimize for a Mobile-First Experience
As of September 2024, more than 63% of all website traffic came from a mobile device. So if you’re not already taking a mobile-first approach, 2025 is definitely the year you need to do so.
12. Monitor Your Metrics and KPIs
It’s impossible to know how your content is performing without monitoring your metrics and KPIs. From engagement to conversions to SEO, seeing the big picture helps you make the tweaks needed to keep your ROI as high as possible.
13. Try Content Curation
Original content should hold a place of honor in any good marketing strategy. But content curation — using content others have created to supplement your own blogs, videos and social posts — has its benefits, too.
14. Gather Customer Feedback
Do you want to improve products and services, gain a deeper understanding of your audience, provide a better experience for your customers, and proactively deal with small issues before they have a chance to grow? Gathering (and acting on) customer feedback can make it all happen.
15. Be Ethical
Ethical marketing covers a lot of bases, but at the end of the day, it’s all about doing right by your customers and treating them the way you’d like to be treated. And that’s something that should be on every business’s radar in the coming year.
Here’s to 2025!
Whether you’re borrowing a few of our ideas or coming up with your own, the Mischa Communications team wishes you nothing but success in the coming year. If you need us, we’re only a click away!