3 Tips to Hone Your Small Business’ Engagement
Imagine you’re hosting a conference. The meeting hall is full; it’s standing room only inside. You climb the steps to the podium, look out at all of your glorious...... More »
Get Smart About Small Business Smartphone Marketing
Smartphones have changed the way we do almost everything: the way we work, the way we play and especially the way we shop. Nearly two-thirds of Americans own one...... More »
Beyond Pumpkin Spice: Small Business Marketing Ideas for Fall
The leaves are turning, the nights are getting chilly and everything from coffee to Zinfandel wine has been infused with a “hint” of pumpkin spice. Yes, autumn is here,...... More »
4 E-Payment Options for Your Small Business
In the not-so-distant past, there were three basic ways to pay for goods and services: cash, check or credit card. Now, we have NFC (near field communication) devices that...... More »
Editors Keep an Eye on Your Small Business
Typos, while certainly undesirable, won’t have a long-lasting effect on your small business, right? A couple of transposed letters or an extra space between two words or a simple...... More »
Who Has What It Takes to Be Your Small Business’ Ideal Customer?
Imagine that you’re placing a help wanted ad for your small business’ ideal customer. What does it say? If your only qualifications are “breathing” and “has valid credit card,”...... More »
The Death of the QR Code & What It Means for Your Small Business
Sad news out of marketing world today: The QR code is dead after a long battle with functionality, obsoleteness and terminal over saturation. QR codes were once thought to...... More »
Why Small Business Press Releases are Failing
As a small business owner, you’re probably well acquainted with press releases. When news breaks at your company, someone (possibly you) jots down the details, puts them together into...... More »
3 Ways to Rock Your Small Business Emails
The average consumer receives about 416 commercial emails a month, but they’ll only open a small percentage of them. The rest go straight into the trash, or worse, get...... More »
Step Up to the Mic! 4 Strategies for Your Small Business Event Speech
Whether you’re comfortable speaking in front of a crowd or terrified by the prospect of it, the fact remains: If your small business holds an event or conference, the...... More »