Put Your Small Business Marketing Tactics to the Test
When it comes to your small business marketing strategy, most companies adopt an “if it ain’t broke, don’t fix it” mentality. They find something that works well enough and...... More »
3 Tips to Hone Your Small Business’ Engagement
Imagine you’re hosting a conference. The meeting hall is full; it’s standing room only inside. You climb the steps to the podium, look out at all of your glorious...... More »
Get Smart About Small Business Smartphone Marketing
Smartphones have changed the way we do almost everything: the way we work, the way we play and especially the way we shop. Nearly two-thirds of Americans own one...... More »
Beyond Pumpkin Spice: Small Business Marketing Ideas for Fall
The leaves are turning, the nights are getting chilly and everything from coffee to Zinfandel wine has been infused with a “hint” of pumpkin spice. Yes, autumn is here,...... More »
4 E-Payment Options for Your Small Business
In the not-so-distant past, there were three basic ways to pay for goods and services: cash, check or credit card. Now, we have NFC (near field communication) devices that...... More »
Editors Keep an Eye on Your Small Business
Typos, while certainly undesirable, won’t have a long-lasting effect on your small business, right? A couple of transposed letters or an extra space between two words or a simple...... More »
Who Has What It Takes to Be Your Small Business’ Ideal Customer?
Imagine that you’re placing a help wanted ad for your small business’ ideal customer. What does it say? If your only qualifications are “breathing” and “has valid credit card,”...... More »
The Death of the QR Code & What It Means for Your Small Business
Sad news out of marketing world today: The QR code is dead after a long battle with functionality, obsoleteness and terminal over saturation. QR codes were once thought to...... More »
Why Small Business Press Releases are Failing
As a small business owner, you’re probably well acquainted with press releases. When news breaks at your company, someone (possibly you) jots down the details, puts them together into...... More »
3 Ways to Rock Your Small Business Emails
The average consumer receives about 416 commercial emails a month, but they’ll only open a small percentage of them. The rest go straight into the trash, or worse, get...... More »