To Be Funny or Not to Be Funny? 4 Tips for Using Small Business Marketing Humor
Small business marketing is a lot of things, but boring shouldn’t be one of them. Which is why it’s OK — and often advisable — to add a little...... More »
3 Tips for Choosing a Small Business Name
Your small business name is more than just words on the sign of your shop or office. It’s a reflection of your brand – the very first piece of...... More »
Don’t Go It Alone: 3 Tips for Hiring Small Business Employees
As a small business owner, you wear a lot of hats. But if you try to wear too many at once, you’ll be crushed under a pile of caps....... More »
Bills, Bills, Bills: Keeping Your Small Business Finances in Line
Your small business is about making money, but you still have to spend money to keep doing what you do. From product costs and payroll to overhead fees like...... More »
4 Tips for Leveraging LinkedIn for Your Small Business Marketing
Twitter and Facebook are great ways to advertise your small business to the masses. But if you’re overlooking the social media platform most professionals use most often, then you’re...... More »
3 Small Business Marketing Tips to Win Your Customers’ Hearts at Valentine’s Day
Valentine’s Day isn’t traditionally known as a shopping holiday, but it’s still a $13 billion industry. If your small business is an intimate café or a floral shop, you’ve...... More »
3 Best Practices for Keeping Your Small Business Marketing on Target
It’s a big world out there, but your business is small…at least for now. While it’s tempting to throw caution to the wind and market to everyone, everywhere, it’s...... More »
Hey, Small Business Owners: Do Your Marketing Homework!
It’s one thing to start a small business – anyone with a great idea and Kickstarter account can at least get a business up and rolling. But keeping your...... More »
3 Tips for Getting Your Small Business Employees in the Game
Running a business is group effort. But if you want to be at the top of your game, you’ve got to get your small business employees on board and...... More »
The Best Small Business Marketing Campaigns of 2014
Another year is nearly in the books and it seems that everyone has a “Best Of 2014” list on their website: the best songs, the best movies, the best...... More »