What Is Your Marketing Plan for 2024?
We’re not quite sure where the year went. It seems like we were just talking about how to make your business better in 2023, and now we’re just weeks...... More »
The Role of Emotional Intelligence in Marketing Leadership
Emotional intelligence (sometimes called EI, or EQ for “emotional quotient”) is the ability to understand, interpret and respond to our own emotions as well as the emotions of others....... More »
5 Thought Leadership Tips for Financial Services Executives
In the financial services industry, nothing is more important than creating trust with your clients. And thought leadership is the perfect way to get people to put their faith...... More »
Is Your Business Ready for Augmented Reality (AR) Marketing?
In 2016, Pokémon GO rolled out to rousing success. The mobile augmented reality (AR) game had people of all ages roaming their cities with their smartphones in hot pursuit...... More »
Consumer Psychology: Why Do People Want What They Want?
As a business marketer, you spend a lot of time trying to figure out what your customers want. But that’s only part of the job. You also must figure...... More »
The Future of Digital Marketing: Trends to Watch … And Be Wary Of
Digital marketing might be many things, but static is not one of them. Think of where we were just 10 years ago. The average internet connection was 8.6 Mbps...... More »
Customer Reviews: How to Nudge Your Customers Into Marketing For You
Think customer reviews don’t really matter? Think again. A staggering 95% of people read reviews before making a purchase and 79% place as much stock in online reviews as...... More »
The Power of Personalization: How Tailoring Your Marketing Boosts Engagement
Do you want to turn one-time customers into forever customers? If yes, you’ll want to add one spice to your business marketing efforts: Personalization. As humans, we all want...... More »
How Content Marketing Makes a Difference for Financial Services Firms
Some things are easy to sell. Ice cream at a crowded playground on a hot day. Rain ponchos during a sudden downpour. Toilet paper during a global pandemic. Other...... More »
The Importance of Thought Leadership in Marketing
Do you want to get your brand’s name out there, create an engaged audience, generate social buzz and get more leads? It all starts with thought leadership. Thought leadership...... More »