Should Your Business Start a Referral Program?
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »
Customer relationship management (CRM) software is a key component for any business. It takes your data-driven marketing efforts to the next level and helps you understand customers, move product...... More »
If we asked you to name the founders of Microsoft, Apple and Amazon, you’d likely reel off “Bill Gates, Steve Jobs and Jeff Bezos” without blinking an eye. Love...... More »
For business marketers, engagement is key. It’s not enough to get your brand in front of your audience — you have to get them to interact with it. And...... More »
Don’t look now, but the leaves are starting to turn. Pumpkin spice has made a reappearance. The sequel to Hocus Pocus is nigh. (Swoon, millennials. Swoon!) And the autumnal...... More »
Could your business use some new friends? Networking with other local businesses can provide some significant benefits. You can bounce ideas off of one another, get the scoop on...... More »
Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »
Turn on network television any given Tuesday afternoon and, in between reruns of Matlock and Magnum, P.I., you’ll see commercials for life insurance and arthritis medications. Turn on that...... More »
Offline marketing might not be the hot trend in getting your company seen. But it’s still relevant. By now, we all know the benefits of digital marketing. It’s a...... More »
Competition is everywhere. McDonald’s has Burger King. Walmart has Target. Chase has Wells Fargo. Whether you know it or not, your small business has competition, too. And it’s high...... More »