From Enlisted to Entrepreneur: Resources for Veteran Small Business Owners

12 Nov

From Enlisted to Entrepreneur: Resources for Veteran Small Business Owners

You’ve served your country with pride, come back to a hero’s welcome (or hopefully at least a backyard BBQ) and now you’re basking in the glow of civilian life and the lack of someone barking orders in your face 24/7. What’s next? For many American veterans -- 2.5 million as of 2017 -- the answer is to start a small business. But how do you...

21 Nov

Employee Morale: 4 Ways to Rally Your Small Business’ Troops

Running a small business is a big job, and if you’ve grown to the point where you need employees to run it, congratulations! You’re on the right path. You also probably know that it only gets more challenging from here, because now, it’ll be harder to stay in control, and you’ll have to rely on other people to keep your business running well. Your next...

19 Sep

A Small Business Content SEO Checklist

Contrary to popular opinion, search engine optimization (SEO) is alive, kicking and relevant. But that doesn’t mean the rules remain the same as they were a few years ago. Gone are the days of article spinning and keyword stuffing -- today’s search engines are smarter, speedier and trained against nefarious tricks. So how does a small business climb the search rankings in a world where...

25 Jul

3 Ways LinkedIn Groups Can Build Your Small Business Brand

LinkedIn originally was created as a networking site for professionals, but it might seem a bit stiff and stodgy compared to the younger, fresher Facebook and Twitter vibe -- sort of like a much-older, career-oriented cousin you only see once a year. LinkedIn is less “meme” and more “MBA”; less “emoji” and more “education.” But there are plenty of ways you can leverage LinkedIn for...

06 Jun

Direct Customers to Your Small Business With Direct Mail

Do you remember “mail”? No, not the electronic kind that shows up incessantly on your smartphone, but real mail, brought to you come rain, snow, sleet or hail by a postal worker? Direct mail (marketing your small business via flyers, circulars, etc.) is still a thing, but does it produce results? Is it possible to actually make a sale for bulk mail rates? Sure --...

31 May

3 Surprising Insights for Marketing Your Small Business to Baby Boomers

When it comes to baby boomers, you need to know two important things: 1) There are a lot of them (76 million at last count); and 2) They have cash to spend. In fact, recent reports suggest that this age group (50 to 72 in 2016) controls 70% of the entire country's disposable income. With these two talking points on the table, it’s no secret...

04 Apr

4 Tips to Make Your Small Business Shine at Your Next Community Event

There are plenty of ways to show off your small business’ products and services. Trade shows, private events, a great website, stellar social media pages – the list goes on and on. But there’s one avenue you may not have explored yet: a booth at a community event. Spring and summer bring nicer weather and the promise of plenty of community happenings, from county fairs and...

22 Feb

3 Tips for Writing a Press Release That Will Get Your Small Business in the News

Believe it or not, press releases are still pretty relevant, even in today’s “media on demand” world. They can help spread the word (for free!) about your small business, products and services, opening you up to a slew of new customers and clients. Here’s the bad news: Most press releases fail. They don’t get picked up by your local new outlets, let alone the major...

16 Feb

Everything You Need to Know About WordPress for Your Small Business

Almost 75 million websites (nope, that number is not a typo!) use WordPress, and half of them pay exactly zero dollars to do it. But what is WordPress, how does it work and how can it help you succeed? Here’s the “word” on using WordPress for your small business. What Is WordPress? WordPress is an open-source content management system (CMS). With it, you can create any...

02 Feb

Love-ly Small Business Marketing Tips for Valentine’s Day

Whether you find the Hallmark holiday cute or kitschy, Valentine’s Day promotions can have a big impact on your small business. Granted, it’s a lot easier to get your cut of the Cupid-shaped cookie if you sell jewelry, chocolate or … well, Cupid-shaped cookies. But even small businesses that sell unromantic products and services can see a spike in sales with the right marketing tie-ins....