Competitive Research Tips for Business Marketers
Competition is everywhere. McDonald’s has Burger King. Walmart has Target. Chase has Wells Fargo. Whether you know it or not, your small business has competition, too. And it’s high...... More »
When Should Your Small Business Pay for Advertising?
As cool as it would be for all advertising to be free, it’s just not. Sure, there are tons of options out there to market your small business without...... More »
From Enlisted to Entrepreneur: Resources for Veteran Small Business Owners
You’ve served your country with pride, come back to a hero’s welcome (or hopefully at least a backyard BBQ) and now you’re basking in the glow of civilian life...... More »
Employee Morale: 4 Ways to Rally Your Small Business’ Troops
Running a small business is a big job, and if you’ve grown to the point where you need employees to run it, congratulations! You’re on the right path. You...... More »
A Small Business Content SEO Checklist
Contrary to popular opinion, search engine optimization (SEO) is alive, kicking and relevant. But that doesn’t mean the rules remain the same as they were a few years ago....... More »
3 Ways LinkedIn Groups Can Build Your Small Business Brand
LinkedIn originally was created as a networking site for professionals, but it might seem a bit stiff and stodgy compared to the younger, fresher Facebook and Twitter vibe —...... More »
Direct Customers to Your Small Business With Direct Mail
Do you remember “mail”? No, not the electronic kind that shows up incessantly on your smartphone, but real mail, brought to you come rain, snow, sleet or hail by...... More »
3 Surprising Insights for Marketing Your Small Business to Baby Boomers
When it comes to baby boomers, you need to know two important things: 1) There are a lot of them (76 million at last count); and 2) They have...... More »
4 Tips to Make Your Small Business Shine at Your Next Community Event
There are plenty of ways to show off your small business’ products and services. Trade shows, private events, a great website, stellar social media pages – the list goes...... More »
3 Tips for Writing a Press Release That Will Get Your Small Business in the News
Believe it or not, press releases are still pretty relevant, even in today’s “media on demand” world. They can help spread the word (for free!) about your small business,...... More »