11 Classic Fails in Social Media Marketing

13 Aug

11 Classic Fails in Social Media Marketing

Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s why it’s important to have a very clear idea of what “doing it wrong” looks like. The following 11 brands clearly did not do social media correctly. Check out these cringe-worthy, real-life posts, and you’ll gain...

17 Apr

3 Small Business PR Takeaways From the United Airlines Debacle

In case you’re one of the six people on earth who haven’t yet heard, United Airlines has a bit of a problem on its hands. On Sunday, April 9, a video of a man being forcibly removed (read: dragged, kicking, bloodied and screaming) from his seat began to surface, and, as such things go on the internet, it spread like wildfire. The reason for the...

06 Feb

What Is Hyperlocal Marketing, And Does Your Small Business Need It?

A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal marketing is the new way to do business!” Except the only thing new was the word itself. In fact, hyperlocal marketing is one of the oldest strategies in the proverbial book. But what exactly does hyperlocal...

02 Jan

Small Business Snafus: How to Deal With Angry Customers

“The customer is always right, even when they aren’t.” It’s a mantra most businesses live by, and one that’s (probably) been around since people paid for their goods and services with clam shells and mastodon tusks. But there’s another saying, too: “You can’t please ‘em all.” Anxious, annoyed and even downright angry customers are a fact of life, and it’s your job to (hopefully) diffuse...

07 Nov

Does Your Small Business Need Public Relations?

Quick -- define public relations! If you’re like the rest of the world, it’s not an easy task. In fact, the term was once so ambiguous that the Public Relations Society of America had to put it to a vote. Here’s the winning definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Sounds good, right? What...

15 Aug

Mischa’s Recipe for Small Business Success

Everyone loves a good recipe. They’re easy to follow, passed down from generation to generation, and (most of the time, at least) you get a reasonably consistent outcome each time you use them. But recipes aren’t just for Aunt Betty’s brownies and Grandma Fran’s fried chicken. They can be used for just about anything, including small business success. Since the best recipe is a shared...

11 Jul

10 Free Ways to Market Your Small Business

We talk a lot about inexpensive marketing strategies, but let’s be honest. You’re small, and if you’re just starting out, even “inexpensive” can be beyond your budget. Don’t worry! There are plenty of ways to market your small business for a zero-dollar fee -- or at least 10 ways, as the headline implies. Here they are! #1: Social Media This shouldn’t come as a shock...

22 Feb

3 Tips for Writing a Press Release That Will Get Your Small Business in the News

Believe it or not, press releases are still pretty relevant, even in today’s “media on demand” world. They can help spread the word (for free!) about your small business, products and services, opening you up to a slew of new customers and clients. Here’s the bad news: Most press releases fail. They don’t get picked up by your local new outlets, let alone the major...

19 Aug

Why Small Business Press Releases are Failing

As a small business owner, you’re probably well acquainted with press releases. When news breaks at your company, someone (possibly you) jots down the details, puts them together into a digestible piece of news and sends them out to local (and maybe national) media outlets, and your social media networks. Well, media outlets are well acquainted with press releases, too. And every time one pops...

29 Jan

What You Need to Know About Small Business Public Relations

You own a small business, and you know you need to spread the word about it. That's a no-brainer. But what you might not know is that public relations (PR) differs from advertising in many ways. PR can provide your small business with a leg to stand on, independent from paid advertising. Here’s what you need to know. PR vs. Advertising Small business public relations...