How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
11 Classic Fails in Social Media Marketing
Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s...... More »
3 Small Business PR Takeaways From the United Airlines Debacle
In case you’re one of the six people on earth who haven’t yet heard, United Airlines has a bit of a problem on its hands. On Sunday, April 9,...... More »
What Is Hyperlocal Marketing, And Does Your Small Business Need It?
A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal...... More »
Small Business Snafus: How to Deal With Angry Customers
“The customer is always right, even when they aren’t.” It’s a mantra most businesses live by, and one that’s (probably) been around since people paid for their goods and...... More »
Does Your Small Business Need Public Relations?
Quick — define public relations! If you’re like the rest of the world, it’s not an easy task. In fact, the term was once so ambiguous that the Public...... More »
Mischa’s Recipe for Small Business Success
Everyone loves a good recipe. They’re easy to follow, passed down from generation to generation, and (most of the time, at least) you get a reasonably consistent outcome each...... More »
10 Free Ways to Market Your Small Business
We talk a lot about inexpensive marketing strategies, but let’s be honest. You’re small, and if you’re just starting out, even “inexpensive” can be beyond your budget. Don’t worry!...... More »
3 Tips for Writing a Press Release That Will Get Your Small Business in the News
Believe it or not, press releases are still pretty relevant, even in today’s “media on demand” world. They can help spread the word (for free!) about your small business,...... More »
Why Small Business Press Releases are Failing
As a small business owner, you’re probably well acquainted with press releases. When news breaks at your company, someone (possibly you) jots down the details, puts them together into...... More »