Financial services companies need to routinely keep current and potential clients alike in the know. Not only does sharing important information about your company build trust and credibility, but...... More »
A press release is a great way to get your business some much-needed publicity. But it’s certainly not the only way. Public relations (PR) focuses on managing how your...... More »
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s...... More »
In case you’re one of the six people on earth who haven’t yet heard, United Airlines has a bit of a problem on its hands. On Sunday, April 9,...... More »
A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal...... More »
“The customer is always right, even when they aren’t.” It’s a mantra most businesses live by, and one that’s (probably) been around since people paid for their goods and...... More »
Quick — define public relations! If you’re like the rest of the world, it’s not an easy task. In fact, the term was once so ambiguous that the Public...... More »
Everyone loves a good recipe. They’re easy to follow, passed down from generation to generation, and (most of the time, at least) you get a reasonably consistent outcome each...... More »
We talk a lot about inexpensive marketing strategies, but let’s be honest. You’re small, and if you’re just starting out, even “inexpensive” can be beyond your budget. Don’t worry!...... More »