Nice to Meet You! How to Get to Know Your Small Business Audience

05 Feb

Nice to Meet You! How to Get to Know Your Small Business Audience

Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know them? Do you understand what makes them tick, and click? Have you taken the time to truly connect? If not, it’s time to start. Mischa Communications has the tips and tricks to help you not only...

16 Oct

Is Google AMP Right for Your Small Business?

Google says that more than half of us will ditch a mobile site if it takes longer than three seconds to load. For small businesses, that’s a big problem. So Google decided to level the playing field a bit by introducing Accelerated Mobile Pages -- AMP for short. AMP pages load up to 85% faster than regular, non-AMP pages, presumably satisfying your audience’s need for...

31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...

24 Jul

5 Tools to Make Your Small Business Content “Pop”

Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...

01 May

Keyword Research for Your Small Business Website: A Beginner’s Guide

Keywords drive traffic to your small business blog and website. That’s good. But the right kind of keywords can drive the right kind of traffic, and that’s even better. Targeted keywords can spell the difference between browsers and buyers -- but how do you come up with them? Keyword research, of course! To attract the right type of traffic, you have to know what real...

24 Apr

4 Easy Ways to Boost Targeted Traffic to Your Small Business Website

Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want to buy. But what if most of your audience is already interested in what you’re selling? That’s called targeted traffic, and it’s a much more efficient use of your marketing resources. These high-quality visitors not only...

17 Oct

What Google Penguin 4.0 Means for Small Business SEO

There’s a new penguin in town. On Sept. 23, Google officially rolled out Penguin 4.0 -- an updated version that promises to be faster and fairer than previous algorithms. But what on earth does a waddling, flightless seabird have to do with your small business SEO? We’ve got the answers. How Does Penguin 4.0 Differ from Previous Versions? When granddaddy Penguin made his debut in...

19 Sep

A Small Business Content SEO Checklist

Contrary to popular opinion, search engine optimization (SEO) is alive, kicking and relevant. But that doesn’t mean the rules remain the same as they were a few years ago. Gone are the days of article spinning and keyword stuffing -- today’s search engines are smarter, speedier and trained against nefarious tricks. So how does a small business climb the search rankings in a world where...

15 Aug

Mischa’s Recipe for Small Business Success

Everyone loves a good recipe. They’re easy to follow, passed down from generation to generation, and (most of the time, at least) you get a reasonably consistent outcome each time you use them. But recipes aren’t just for Aunt Betty’s brownies and Grandma Fran’s fried chicken. They can be used for just about anything, including small business success. Since the best recipe is a shared...

05 Jan

Bust These 3 Small Business Marketing Myths

As a small business owner, it sometimes seems that everyone has something to say on the subject of your marketing strategy. “You’ll never succeed if you don’t do this.” “You’re bound to fail if you try that.” The conflicting advice often passes confusing and goes straight to downright frustrating. So how do you separate marketing myths from truths? Here are some guidelines. Myth #1 –...