5 SEO Myths (And the Truths You Should Know)

blog-1-img-3496
25 Jun

5 SEO Myths (And the Truths You Should Know)

Google is a secretive beast. No one is ever quite sure how and why they prioritize one site and shove another to the bottom of the barrel. And because Google’s algorithms are so mysterious, people love to speculate. Unsurprisingly, the speculation is often way off base. Ask 10 people a question about SEO and you’ll likely get 10 different answers. Everyone is an “expert,” but...

blog-1-img-3473
21 May

Search Optimization: How to Make Google Love Your Blog

If a blog post pops up on the internet but no one is around to read it, does it make an impact? The short answer is “no.” The long answer is “no, definitely not.” It could be the best blog post you’ve ever written, jam-packed with information that could change the course of human nature (or at least solve the Laurel vs. Yanny debate). But...

blog-1-img-3419
19 Mar

Is Your Small Business Using Search Console?

People make more than 3 billion Google searches each day. Google Search Console -- which used to be known as the less-catchy Google Webmaster Tools -- can help you monitor how, where, when and why your small business factors into those 3 billion daily searches. Are you using this tool yet? If not, you should be. Here’s why. It’s Free and (Relatively) Easy You could...

blog-1-img-3385
05 Feb

Nice to Meet You! How to Get to Know Your Small Business Audience

Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know them? Do you understand what makes them tick, and click? Have you taken the time to truly connect? If not, it’s time to start. Mischa Communications has the tips and tricks to help you not only...

blog-1-img-3279
16 Oct

Is Google AMP Right for Your Small Business?

Google says that more than half of us will ditch a mobile site if it takes longer than three seconds to load. For small businesses, that’s a big problem. So Google decided to level the playing field a bit by introducing Accelerated Mobile Pages -- AMP for short. AMP pages load up to 85% faster than regular, non-AMP pages, presumably satisfying your audience’s need for...

blog-1-img-3214
31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...

blog-1-img-3209
24 Jul

5 Tools to Make Your Small Business Content “Pop”

Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...

blog-1-img-3150
01 May

Keyword Research for Your Small Business Website: A Beginner’s Guide

Keywords drive traffic to your small business blog and website. That’s good. But the right kind of keywords can drive the right kind of traffic, and that’s even better. Targeted keywords can spell the difference between browsers and buyers -- but how do you come up with them? Keyword research, of course! To attract the right type of traffic, you have to know what real...

blog-1-img-3139
24 Apr

4 Easy Ways to Boost Targeted Traffic to Your Small Business Website

Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want to buy. But what if most of your audience is already interested in what you’re selling? That’s called targeted traffic, and it’s a much more efficient use of your marketing resources. These high-quality visitors not only...

blog-1-img-2979
17 Oct

What Google Penguin 4.0 Means for Small Business SEO

There’s a new penguin in town. On Sept. 23, Google officially rolled out Penguin 4.0 -- an updated version that promises to be faster and fairer than previous algorithms. But what on earth does a waddling, flightless seabird have to do with your small business SEO? We’ve got the answers. How Does Penguin 4.0 Differ from Previous Versions? When granddaddy Penguin made his debut in...