Nice to Meet You! How to Get to Know Your Small Business Audience
Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know...... More »
Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know...... More »
Google says that more than half of us will ditch a mobile site if it takes longer than three seconds to load. For small businesses, that’s a big problem....... More »
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop,” and most of all, how to improve it....... More »
Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to...... More »
Keywords drive traffic to your small business blog and website. That’s good. But the right kind of keywords can drive the right kind of traffic, and that’s even better....... More »
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want...... More »
There’s a new penguin in town. On Sept. 23, Google officially rolled out Penguin 4.0 — an updated version that promises to be faster and fairer than previous algorithms....... More »
Contrary to popular opinion, search engine optimization (SEO) is alive, kicking and relevant. But that doesn’t mean the rules remain the same as they were a few years ago....... More »
Everyone loves a good recipe. They’re easy to follow, passed down from generation to generation, and (most of the time, at least) you get a reasonably consistent outcome each...... More »
As a small business owner, it sometimes seems that everyone has something to say on the subject of your marketing strategy. “You’ll never succeed if you don’t do this.”...... More »