11 Classic Fails in Social Media Marketing
Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s...... More »
Nice to Meet You! How to Get to Know Your Small Business Audience
Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know...... More »
10 Quick Small Business Marketing Tips
Marketing your small business is time-consuming. If anyone gets that, it’s us — after all, we’re small, too! But with the right small business marketing tips, even just a...... More »
The Difference Between Social Media Management and Community Management
Joe from Alaska asked your small business to ship a gift to his mother in Montana, but there was an error and it ended up on his doorstep instead...... More »
How to Use Twitter to Grow Your Small Business in 2018
Twitter: You either love it, or you hate it. Some small business owners have never explored the platform, despite our advice. Others tweet up a storm. But how do...... More »
The Top 15 Resources for Digital Marketing
Small business marketing is hard. Anyone who tells you different is either lying or not doing it correctly. From content curation to social media to figuring out which marketing...... More »
How to Keep Your Small Business on Facebook’s Good Side
Marketing on Facebook is one of the best things you can do for your small business. It’s also one of the most frustrating. What worked yesterday may not work...... More »
5 Small Business Resolutions for 2018
Another year has (almost) come and gone. Soon, we’ll be gathering with family and friends, stuffing our faces with leftover sugar cookies and raising a glass of (probably) non-alcoholic...... More »
Holiday Season 101 for Retail Small Businesses
It seems like every year, retail giants begin the holiday shopping season earlier than the last. While Target has vowed to avoid the “Christmas creep” in 2017, other stores...... More »
Facebook Canvas: Your Mobile Ads, Supersized!
It’s no secret that Facebook has become a big player in advertising, accounting for 16% of the world’s digital ad spending and 23% of global mobile digital ad spend....... More »