10 Ways to Market Your Small Business on the Cheap
No one ever said being a small business owner was easy. If it was easy, everyone would do it. You’re not only dealing with the day-to-day operations, you’re also...... More »
How Cold Emailing Sets Your Marketing Strategy on Fire
We recently showed you how cold calling can generate hot leads. But picking up the phone and calling a stranger isn’t for everyone. Fortunately, there’s another option: cold emailing....... More »
How NOT to Handle Your Small Business Marketing
At Mischa Communications, we’re awesome at telling you what to do. Sometimes we even come off as a bit bossy — but that’s just because we’re so passionate about...... More »
Forever-Free Resources for Growing Your Small Business
They say you have to spend money to make money. That’s generally true, but we’ll let you in on a little secret: Numerous resources out there can help you...... More »
Holiday Season 101 for Non-Retail Small Businesses
If your small business doesn’t fit neatly into the “retail” category, your holiday season might seem more “ho-hum” than “ho ho ho!” Children don’t climb up on Santa’s lap...... More »
How to Choose the Right Email Marketing Software for Your Small Business
Email marketing is a great investment for your small business. For each dollar you spend, you can expect to get about $38 back — not exactly chump change. To...... More »
The Anatomy of a High-Converting Small Business Email
High-converting emails aren’t some pie-in-the-sky dream. While they’re difficult, they’re doable as long as you’re working within the right set of guidelines. Are you looking for a sky-high ROI?...... More »
5 Ways to Grow Your Small Business Newsletter Numbers
No matter how well your newsletter is doing right now, we’re pretty sure you won’t say no to getting a few hundred (thousand? million?) more subscribers. After all, the...... More »
Does Your Small Business Marketing Strategy Need to Lose Some Weight?
Imagine you’re at the world’s most lavish buffet. There’s caviar and cream puffs, filet mignon, roast beef, roast duck and roast goose — and you intend to eat all...... More »
3 Ways to Rock Your Small Business Emails
The average consumer receives about 416 commercial emails a month, but they’ll only open a small percentage of them. The rest go straight into the trash, or worse, get...... More »