With Small Business Saturday creeping ever closer on the horizon, many small business owners are looking for a way to get customers through the doors. Some are offering family-friendly...... More »
A typical Small Business Saturday conjures up images of smiling, happy people bundled up in hats and scarves, carrying crisply wrapped packages up and down the sidewalks of a...... More »
How many emails do you get each day? OK. Have that number? Now, how many of them do you immediately delete without opening? If you’re like most people, those...... More »
Visual marketing is a great way to get your message across. After all, a picture might be worth a thousand words, but more importantly, it also can boost your...... More »
Your small business may be a labor of love, but love alone doesn’t pay the bills. If you’re looking to keep your head (and bank account) above water, you’re...... More »
Voice search is taking over. “Hey Google, find me the nearest auto repair shop.” “Alexa, order a large pepperoni and mushroom pizza from Papa John’s.” “Siri, give me directions...... More »
Age might be nothing but a number, but that number can make a big difference when it comes to how you market your small business to different generational segments....... More »
Millennials — the generation born between 1980 and 2000 — often get a bad rap. The media portrays them as a self-centered, entitled bunch, obsessed with whatever trend comes...... More »
Baby boomers still have the edge when it comes to population. (But the millennials, presumably fueled by avocado toast, are hot on their heels.) With 74 million Americans aged...... More »
We learn something new every day. A stat comes over the evening news that makes us go “hmm,” a colleague shows us a shortcut in Excel or we absorb...... More »